Sr. Manager Content Strategy, Coordination & SEO

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology we make access simple and secure for millions of homeowners businesses and communities worldwide. Our flagship brands LiftMaster and Chamberlain are found in 51 million homes and 14 million people rely on the myQ app daily.

Essential Duties and Responsibilities

• Develop and maintain the enterprisewide content strategy that maps audience segments journey stages and business objectives to the right content types formats and channelsspanning all brands and product lines across the Chamberlain Group portfolio

• Build and maintain deep audience intelligence by understanding the needs questions language and decision triggers of core segments (homeowners renters smart home users installers/trades dealers and commercial/enterprise customers)

• Define portfoliolevel content pillars messaging hierarchies and topic authority frameworks that position the Chamberlain Group as the leader in intelligent accessnot just individual product brands

• Integrate data sources such as search intent social listening CRM signals and firstparty behavioral analytics to continuously evolve strategy and optimize content investments

• Lead quarterly crossfunctional content planning with marketing product sales CX and channel partners to align priorities and build integrated audiencefirst roadmaps

• Own the enterprise editorial calendar across all channelsincluding web/blog social email video paid media PR retail partner content and product surfaces

• Design and govern the content briefing system ensuring every asset begins with a strategic brief outlining audience objective message architecture format channel and measurement approach

• Serve as the orchestrator between creative brand product marketing and business teams managing the content pipeline resolving prioritization conflicts and ensuring highquality on-time delivery

• Build and uphold content governance frameworks including brand voice guidelines creative consistency standards message hierarchies and channelspecific style guides across the full portfolio

• Establish performance and optimization loops that monitor content effectiveness across discovery engagement and conversionand use insights to refine strategy over time

• Act as guardian of brand voice across all touchpoints ensuring seamless and unmistakably consistent expression in product pages help/support content retail content blogs emails social and partner channels

• Partner closely with creative teams to ensure alignment and reinforcement between verbal and visual expressions across products services community support and crisis communication contexts

• Lead holistic search and discovery strategy across SEO Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) at the portfolio levelstrengthening the presence authority and accuracy of all Chamberlain Group brands

• Own technical SEO collaboration with IT/Web ensuring excellence in site architecture page performance structured data accessibility and crawlability across all digital properties

• Advance alwayson content ecosystems that support the full lifecycleprepurchase active use troubleshooting/support community engagement and longterm retentionwhile leveraging AI for scaled ideation production efficiency and futureready discovery experiences

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams

• Protect Chamberlain Groups reputation by keeping information confidential

• Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies

• Contribute to the team effort by accomplishing related results and participating on projects as needed

Minimum Qualifications

• Bachelors Degree

• 69 years in content strategy brand content or integrated SEO with at least 3 years in a senior or lead capacity. Experience managing cross-functional content operations at a brand not just at an agency is strongly preferred

• Experience building and governing editorial calendars and briefing systems at scale

• Experience managing or mentoring at least one direct report or content contributor

• Proven ability to develop and operationalize a content strategy not just write content plans but build the systems that make great content happen consistently

• Strong working knowledge of traditional SEO: technical fundamentals keyword strategy content optimization and link development

• Genuine fluency with or serious curiosity about AEO and GEO: understanding how AI systems ingest evaluate and surface brand content

• Familiarity with schema markup structured data and technical SEO fundamentals

• Proficient with SEO tools: Semrush Ahrefs Moz Google Search Console Screaming FrogDeep understanding of audience segmentation consumer journey mapping and message architecture

• Exceptional writing and editing ability; a sharp editorial instinct

• Experience developing and stewarding brand voice and style guidelines

• Comfortable using data to drive content decisions: search analytics content performance metrics audience insights social listening

• Strong cross-functional project management skills this role herds a lot of cats across a lot of teams

• Ability to influence without authority and build trust with creative technical and business stakeholders

• Experience managing or mentoring at least one direct report or content contributor

• Can connect content investment to business outcomes

• Ability to brief creative teams clearly and evaluate creative output against strategic objectives

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.

Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .

NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.