Senior Associate, Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit .

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create anOpen environment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary & Impact

As a Senior Associate you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology this role you will gain exposure to emerging digital media technologies publishers and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.

Skills and Experience

• Implement client campaign objectives into programmatic activation strategies including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360 The Trade Desk and other relevant DSPs by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
• Own operational tasks including budget management billing and campaign creative trafficking.
• Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
• Build relationships and own communication with members of the broader digital account teams including planning investment operations and analytics.
• Work with publishers to implement troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
• Develop technical skillsets in the utilization of relevant digital ad technology platforms including Ad Servers DMPs and Third-Party Verification tools.
• Train onboard manage the day-to-day responsibilities and review the work of entry-level direct reports.

• Bachelors Degree in Business Analytics Marketing Communications Advertising; OR equivalent professional work experience.
• 1 Years working within Programmatic Paid Search Paid Social Ad Operations Digital Analytics or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills and a detail-oriented mindset.
• Strong analytical abilities and quantitative skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to GroupM Leave Administration at or call and let us know the nature of your request and your contact information.

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