VP, Technology

RAPP Chicago is looking for a VP Technology to join our award-winning Technology team.

WHO WE ARE:

We are RAPP world leaders in activating growth with precision and empathy at scale.

As a global next-generation precision marketing agency we leverage data creativity technology and empathy to foster client growth. We champion individuality in the marketing solutions we create and in our workplace. We fight for solutions that adapt to the individuals needs beliefs behaviors and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data connected content and connected decisioning.

Our data analysts identify who that person is our strategists understand what they want and our award-winning technologists and creatives know how to deliver it ensuring were able to activate authentic customer connections for our clients.

Part of Omnicoms Precision Marketing Group RAPP is comprised of 2000 creatives technologists strategists and data and marketing scientists across 15 global markets

YOUR ROLE:

As VP Technology you will be the senior partner to our clients marketing data and technology organizationshelping them transform their customer experience through intelligent data-driven marketing ecosystems. You will shape the MarTech vision architect modern data and decisioning solutions and translate complex business challenges into actionable scalable technical execution.

This role sits at the intersection of Marketing Technology Data Engineering Analytics and Architecture. You will lead discovery sessions with C-suite stakeholders define future-state architectures and partner with Engineering Leads to bring next-generation omnichannel marketing and data activations to life.

You will play a critical leadership role in how brands use first-party data AI-powered decisioning real-time activation cloud technologies and multi-channel automation to create meaningful one-to-one connections with millions of individuals.

YOUR RESPONSIBILITIES:

Client & Stakeholder Leadership

• Serve as the primary technology advisor to clientsunderstanding their marketing vision data maturity and current-state challenges.
• Translate business goals into scalable data-driven marketing architectures and technical roadmaps.
• Facilitate workshops with Marketing Data Product and Engineering stakeholders to define requirements and align on solution direction.

MarTech Data & Architecture Strategy

• Assess clients existing MarTech CDP and data ecosystem; identify capability gaps and define a multi-phase transformation roadmap.
• Architect integrated solutions spanning data ingestion identity resolution segmentation decisioning orchestration real-time activation and measurement.
• Recommend omnichannel journeys next-best-action frameworks UX/UI touchpoints and modern campaign orchestration workflows.

Data Analytics & AI/ML Decisioning

• Analyze marketing and behavioral data to inform segmentation personalization opportunities and performance insights.
• Define data integration patterns into Campaign CDP and Analytics platforms.
• Lead the design of automated decisioning and next-best-action engines using AI/ML models predictive analytics and rules-based logic.
• Ensure data architecture supports scale governance privacy and real-time use cases.

Implementation Leadership

• Lead configuration customization and integration of platforms such as Salesforce Marketing Cloud Adobe Journey Optimizer/Adobe Campaign Braze CDPs CMS/DAM systems and adjacent tech.
• Define non-functional requirements for performance security availability and operational readiness.
• Partner with Product Engineering and Business Analysts to break large business capabilities into technical epics and development plans.
• Oversee end-to-end implementation across engineering teamsensuring on-time high-quality delivery.

Team & People Leadership

• Manage a team of technologists architects and developers; provide ongoing coaching mentorship and career development.
• Build a culture of collaboration innovation accountability and client-centric delivery.
• Lead technical work sessions solution reviews and architecture governance routines.

REQUIRES SKILLS:

• 12 years of IT/Technology experience with 5 years in MarTech AdTech or Data-driven Precision Marketing.
• Hands-on expertise with Marketing Automation platforms:
  Salesforce Marketing Cloud Adobe Campaign/Journey Optimizer Braze or similar.
• Strong experience designing and deploying multi-channel campaigns automated journeys and real-time decisioning workflows.
• Experience with data architectures supporting customer 360 identity resolution segmentation analytics and activation.
• Understanding of cloud platforms (AWS / Azure / GCP) APIs data pipelines CDPs and modern data modeling.
• Demonstrated ability to translate business needs into data flows integration patterns and scalable architecture frameworks.
• Fully comfortable in a client-facing executive role guiding senior stakeholders through technical and strategic decisions.
• Proven success leading cross-functional teams and running effective technical workshops.
• Highly collaborative solutions-oriented and adept at navigating ambiguity.
• Strong communication skillsable to articulate complex technical concepts clearly to non-technical audiences.
• Self-driven detail-oriented and capable of managing multiple concurrent initiatives.

Our hybrid work model:

RAPPs current hybrid model is designed to enable in-person connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such we have the option to work from home two days per week if wed like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance 401(k) stock options Healthcare & Dependent Flexible Spending Accounts vacation sick and personal days and positive activism days paid parental leave and disability benefits. For more information regarding Omnicom benefits please visit . A reasonable estimate of the salary for this role at the time of posting is $157000 - $173000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including but not limited to: skill set experience and training certifications; etc. This is an exempt position. If your requirements fall outside of this range you are still welcome to apply.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability veteran status.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.