Director of Public Relations

POSITION SUMMARY: The Director of PR will develop and deliver an effective communication strategy around initiatives that increase brand awareness partner with VIP/Celebrity initiavtive and internationally reinforce the brand ethos and drive the business.

KEY RESPONSIBILITIES:
Organize and maintain VIP talent relations and partnerships chart including the strategy for VIP/Celebrity that includes a strategy for seeding gifting dressing and loans.
Set goals/KPIs around VIP/Celebrity strategy constantly innovating strategy and talent based off what has worked and what hasnt.
Coordinate with social team to present VIP talent for content creation.
Continuously research and update 360 Marketing Calendar with important dates including: current and upcoming cultural events brand initiatives etc.
Concept and execute celebrity influencer and media events.
Work with all internatinol agencies and partners to keep brand story telling and initiviates consistant on a global scale.
Collaborate with internal stakeholders across design merchandising and marketing to create compelling moments for the launch of product and services.
Build relationships with innovative leaders and influencers to grow brand product and industry awareness.
Proactively present PR ideas to benefit the brand by working with agency partners to execute a PR strategy that includes traditional and non-traditional PR tactics influencer marketing and meaningful experiences for media and customers.
Ensure a consistent brand message across all brand communications including all press releases for omnichannel initiatives.
Pitch media and secure top-tier press placements.
Create and package communication tools to educate agency partners associates and customers about core brand messages and key brand initiatives.
Oversee tracking and communication of press coverage to internal team.
Maintain an organized system for sample maintenance and transportation
Oversee internal communications of key initiatives.
Oversee PR budget and expenses.

REQUIREMENTS:
5-7 years of work experience
High-energy positive self-starter who is willing to go above and beyond to make a difference in a growing organization
Have a vast network of VIP talent stylists and top editors
Creative problem solver and decision maker with a proven track record of delivering results
Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously to work independently and to drive projects to completion with minimum guidance and acute attention to detail
Excellent verbal and written communication
Exceptional organizational
Ability to think strategically but act tactically
Advanced proficiency in Microsoft Excel Office & Adobe Suite
Bachelors degree (minimum) required.
Budget/revenue management experience preferred
Excellent verbal and written communication skills creative and out of the box thinker

$130000 - 150000 base salary (This range represents the low and high end of the anticipated base salary range for this NY - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role experience level skillset and balancing internal equity relative to other AO employees.)

This job description is not an exhaustive list of all functions that the employee may be required to perform and the employee may be required to perform additional functions. Additionally the job responsibilities may change at any time as necessitated by business demands.