Digital Acquisition Specialist

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The Digital Acquisition Specialist supports the endtoend strategy and execution of paid digital marketing campaigns to drive acquisition sales and revenue growth. This role partners closely with marketing teams digital and product stakeholders analytics partners and external agencies to deliver highperforming datadriven digital programs.

The successful candidate will act as a paid media subject matter expert leading campaigns from inception through launch and optimization while contributing to broader digital channel strategy. A strong analytical mindset handson platform experience and the ability to translate data into actionable insights are essential to succeed in this role.

Responsibilities

Strategy & Campaign Execution

• Support paid digital marketing programs endtoend from strategy development through launch optimization and reporting.
• Translate business and acquisition goals into datadriven digital strategies across paid search social display and programmatic channels.
• Bring tactical plans to life through testandlearn initiatives and continuous performance optimization.
• Participate in and consult on new and existing marketing page builds to ensure optimal digital performance.

Performance Measurement & Optimization

• Analyze campaign and program performance to identify optimization opportunities performance drivers and improvement areas.
• Conduct preimplementation and postimplementation analyses to estimate and measure campaign impact (e.g. revenue growth cost efficiencies).
• Identify emerging trends issues and opportunities to support informed decisionmaking.

Analytics Reporting & Data Integrity

• Deliver clear concise media performance reporting and insights to internal stakeholders.
• Troubleshoot inconsistencies across reporting sources and data systems in partnership with digital analytics tagging product and technology teams.
• Ensure accurate media tracking tagging and data integrity across all paid digital campaigns.

Stakeholder & Partner Management

• Serve as a trusted advisor to assigned business partners providing guidance on campaign planning creative development optimization and reporting.
• Manage relationships with agency and vendor partners ensuring campaign efficiency optimization and performance accountability.
• Provide specialized consulting analytical and technical support to marketing and business teams.
• Collaborate effectively across a matrixed organization including senior stakeholders.

Qualifications and Experience

• 3-5 years of relevant experience in digital marketing paid media or advertising
• Postsecondary degree in business marketing communications or a related discipline

• Handson experience with:
  • Google Marketing Platform (GA4 Campaign Manager DV360)
  • Selfserve advertising platforms (Google Ads Meta etc.)
  • Digital analytics tools (Google Analytics Adobe Analytics)

• Moderate to advanced proficiency in Excel including data analysis pivot tables and performance reporting
• Experience working with or managing advertising agencies is an asset
• Financial services experience is an asset
• Strong analytical problemsolving and datadriven decisionmaking skills
• Excellent verbal written and presentation skills
• Proven ability to manage relationships and influence stakeholders across an organization
• Strong time management skills with the ability to balance multiple projects and deadlines
• Ability to work effectively in a fastpaced matrixed environment
• Strong collaboration communication and relationshipmanagement skills
• Integrated marketing planning and execution expertise

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.

As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From in-depth training and coaching to manager support and network-building opportunities well help you gain valuable experience and broaden your skillset.

To find out more visit us at is committed to an inclusive equitable and accessible workplace. By learning from each others differences we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.