Senior Specialist, Client & Marketing Analytics

Osler Hoskin & Harcourt LLP is one of Canadas leading business law firms. Advising many of Canadas corporate leaders as well as U.S. and international parties with extensive interest in Canada our more than 1000 firm members are based in offices in Toronto Montréal Ottawa Vancouver Calgary and New York.

Osler prides itself on attracting and maintaining some of the brightest talent in the legal arena. Our lawyers students management and staff have created a unique firm culture which nurtures mentoring and the exchange of ideas. Osler is a dynamic and exciting place to further your career or carve out a new path.

The Senior Specialist Client & Marketing Analytics owns the firms marketing intelligence function transforming data from across the marketing and client engagement ecosystem into strategic insight that drives business development strengthens client relationships and supports firm growth. Reporting to the Senior Manager Strategic Intelligence this role builds and maintains the analytical infrastructure that makes the entire marketing function smarter: unified reporting executive dashboards engagement intelligence and BD-enabling insight.

This job posting is for an existing vacancy. This is not a campaign execution role. We are looking for someone who can synthesizes data across channels and systems identify what it means and how to use it effectively.

Major Responsibilities:

Marketing Intelligence & Integrated Reporting

• Design and own the firms integrated marketing analytics framework drawing on data from the firm website email marketing social media webinars external content platforms CRM and BD pipeline

• Build and maintain executive dashboards and insight reports that give marketing BD and firm leadership a clear unified view of marketing effectiveness

• Define KPIs and measurement frameworks across channels; ensure the right things are being measured not just what is easy to measure

• Translate complex multi-source data into clear findings and actionable recommendations for non-technical stakeholders including firm leadership

• Identify patterns in content consumption audience behaviour and engagement trends and recommend improvements in targeting format and distribution strategy

• Monitor AI search visibility (AEO) and provide recommendations as this channel matures

Business Development Intelligence

• Analyze CRM and engagement data to identify highly engaged clients dormant or disengaged contacts and emerging areas of interest by industry or practice area

• Develop engagement scoring and lead identification frameworks to support BD teams in prioritizing outreac

• Flag warm prospects based on digital behaviour and interaction patterns

• Use client and matter data to surface cross-selling opportunities and support growth-focused marketing initiatives

CRM Integrity Data Governance & Compliance

• Ensure email marketing lists are properly segmented permission-based and aligned with consent records

• Support compliance with Canadas Anti-Spam Legislation (CASL) by identifying contacts without appropriate consent recommending re-permission strategies and developing reporting that tracks consent status and compliance risk

• Monitor and improve email deliverability performance

• Promote and enforce ongoing data hygiene standards and list quality improvements across the marketing function

Campaign Performance & Optimization

• Partner with Marketing and BD teams to define success metrics for campaigns and communications initiatives
• Evaluate campaign performance across channels and provide post-campaign analysis that outlines outcomes lessons learned and recommended next steps
• Support campaign experiments (subject line testing content format distribution strategy) as one input into the broader analytics picture

Position Requirements

Education and Experience

This position requires a university or college degree in Business Management Statistics Data Science or a related discipline plus a minimum of three to five years of experience in a professional service or B2B environment with significant exposure to marketing operations lead management and digital analytics. An equivalent combination of education training and experience may be considered. Legal industry experience and familiarity with Canadas Anti-Spam Legislation (CASL) are strong assets.

The successful candidate must have hands-on experience with CRM platforms (e.g. Salesforce or Microsoft Dynamics 365) SQL WordPress or other CMS and Google Analytics and Looker Studio. Proficiency in Power BI for designing integrated dashboards and experience with advanced analytics for predictive modeling (e.g. churn or lead scoring) are highly preferred. Experience with Python or R and Excel Modelling. Experience integrating and analyzing data from multiple sources including CRM platforms website analytics email marketing systems and social media platforms.

Knowledge and Skills:

• Strong analytical conceptual and problem-solving abilities
• Experience with advanced analytics techniques and tools
• Ability to translate complex analytics into clear insights and actionable recommendations for non-technical stakeholders
• Strong data storytelling skills and experience presenting insights to senior business leaders
• Naturally curious and analytical with a strong interest in uncovering patterns in data and using evidence to challenge assumptions and improve marketing outcomes
• Proficiency in MS Office Suite skills in particular MS Project PowerPoint and Excel
• Excellent written and verbal communication and interpersonal skills with the ability to work with business stakeholders to achieve goals.
• Ability to work on multiple projects simultaneously and establish new processes while streamlining existing ones
• Strong project management time management and cross-functional coordination skills
• Experience with SQL(for CRM data) Excel Modelling Python or R
• Google Analytics 4
• Looker Studio
• Google Tag Manager
• Google Search Console
• LinkedIn Campaign Manager
• Microsoft Dynamics 365
• Microsoft Power BI
• Tableau
• AI search monitoring (AEO)

We are currently working in a hybrid work arrangement which includes a requirement to work primarily in the office and flexibility to work remotely up to 2 days per week.

Compensation:

Theârange of expected compensation for this position is $75000 - $85000 annually. Compensation offered will be based on a variety of factors including job-related knowledge education skills and experience.

Accessibility and Accommodation

We thank all applicants for their interest in Osler; however only chosen applicants will be contacted. Osler is committed to fostering a diverse and inclusive work environment and we welcome and encourage applications from people with disabilities and people with diverse backgrounds identities and cultures. Accommodations are available upon request for candidates in all phases of the selection process.

Background and Reference Checks

Please note that any offer of employment will be conditional upon background and reference checks including a criminal record check credit check and employment and educational verifications.

If you have the required background with the ability to provide exceptional customer service and wish to work in one of Canadas leading law firms please reply in confidence with a cover letter and résumé by the closing date.

Please note that we use artificial intelligence to screen assess or select applicants for the position.

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Required Experience:

Senior IC