Director of Social Media

Position Summary
The director of social media provides strategic leadership for the Universitys social media program and serves as the institutions lead authority on social media strategy governance and best practices. The position reports to the Associate Vice Chancellor for Marketing in University Communications and Marketing ( UCM ) and manages a team of social media specialists. The director develops and leads the Universitys social media strategy to advance institutional priorities strengthen brand engagement among stakeholders and protect and enhance the Universitys reputation. The role sets the strategic direction for the Universitys primary brand social media accounts and ensures that content across platforms aligns with institutional messaging brand standards and marketing addition to leading the Universitys flagship social media channels the director provides leadership and strategic guidance for the Universitys broader social media ecosystem. The position establishes best practices policies and governance for social media use across schools departments and administrative units and serves as a strategic advisor to campus communicators managing affiliated accounts. The director works collaboratively with content strategists and creators including writers videographers designers and other creative producers across University Communications and Marketing to translate institutional storytelling and marketing priorities into effective social media campaigns and platform-specific content. The position ensures that social media strategies are integrated with the Universitys broader communications marketing and brand initiatives. The director will lead the development and implementation of a comprehensive YouTube strategy that expands the Universitys video storytelling and supports recruitment reputation and engagement goals. The role also provides strategic oversight of the Universitys podcast portfolio ensuring alignment with editorial priorities brand standards and audience engagement strategies.

Required Qualifications Competencies And Experience
* Bachelors degree in communications marketing journalism public relations or a related field. * 5-7 years of experience developing and implementing social media strategies for a major brand or organization. * Demonstrated experience leading complex digital communications initiatives across multiple platforms. * Experience supervising staff or leading a team. * Strong understanding of social media analytics audience engagement and digital storytelling. * Ability to provide strategic consultation to colleagues and campus partners. * Excellent written and verbal communication skills with strong attention to detail. * Strong relationship-building collaboration and project management skills.

Preferred Qualifications Competencies And Experience
* 7-10 years of experience in social media communications journalism public relations or marketing. * Experience managing social media for a national or global brand in a large complex organization. * Experience developing video and YouTube strategies. * Experience overseeing podcasts or digital audio content. * Experience providing training or strategic consultation to decentralized communications teams.