Senior Director, Head of Recreational Tennis Communications & Content

Who We Are

We are Tennis!The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sports growth on every level in the United States from local communities to the crown jewel of the professional game the US Open.

Why Work for the USTA

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to know tennis Dont worry you can still find yourself in the game!

The Role

Lead the development and execution of national audience-driven communications and content strategies that inspire more people to play tennis. This role is responsible for communicating how tennis shows up in consumers lives through compelling storytelling modern media engagement and culturally relevant activations that position the sport as accessible inclusive and fun. This leader will drive demonstrable success in engaging new audiences across owned earned and shared media platforms. Thisposition plays a critical role in aligning content communications and media partnerships with the organizations broader participation brand and growth objectives.

• Serve as a strong business-to-consumer storyteller translating organizational priorities intocompelling narratives that resonate with defined and diverse audiences.
• Guide a team of content and communications storytellers to connect tennis to broader lifestyle andcultural moments including wellness entertainment travel fashion and youth culture.
• Develop an integrated plan inclusive of earned owned and shared media ensuring consistentmessaging and optimal audience reach.
• Establish clear objectives and success metrics for media and content initiatives with a strong focuson outcomes performance and continuous optimization.
• Partner closely with marketing digital partnerships events and grassroots teams to ensurecommunications are integrated consistent and activation-ready.
• Plan activations and introduce innovative partnerships with digital media publishers and platforms thatdeliver scale reach and increased visibility for tennis within relevant lifestyle culture and
  passion-based content ecosystems.
• Guide teams responsible for managing relationships with media outlets digital publishing creators and influencers to amplify consumer reach and credibility.
• Monitor media trends audience insights and emerging platforms to inform strategy and maintain a modern forward-looking approach.
• Set team KPIs and measurement of program effectiveness.
• Package and merchandize big wins and campaign outcomes for integrated pro content activations to build internal awareness and highlight impactful outcomes
• Work directly with other team leaders in social media editorial creative photo and video services in the formulation of their strategies to support the growth of tennis among recreational players.
• Direct publicity managers in development of customer-specific annual communications plans.
• Manage several agency relationships focused on recreational tennis storytelling

Who You Are

• Bachelors degree in Marketing or Communications.
• 10 - 15 years of related experience in consumer-focused communications and content ideally within sports lifestyle or participation-driven brands.
• Polished oral and written presentation and interpersonal skills.
• Expertise in integrating earned owned and shared media to increase awareness and consideration for sports participation.
• Demonstrated success working with media creators influencers and digital publishers to reach and engage priority audiences.
• Proven ability to build and scale communications strategies that influence consumer behavior and drive measurable growth.
• Strong strategic thinking combined with hands-on leadership and execution capabilities.
• Experience leading cross-functional initiatives and building alignment in complex matrixed
  organizations.
• Track record of developing high-impact digital media partnerships that expand audience reach and engagement.
• Passion for sport culture and making tennis more accessible and relevant to new and existing players.
• Creative resourceful self-motivated team player.
• Strong multi-tasker with positive outlook.
• This position is designated as hybrid/flex in Orlando FL. Any such position must meet the current USTA hybrid/flex requirements as updated from time to time.

• Comprehensive benefits designed to meet your unique needs: Medical dental vision access to doctors virtually a flexible spending account to manage your health and dependent care expenses and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation sick personal and paid holidays parental leave and two paid recesses.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%) promotional and growth opportunities Learning and Development programs to learn on the job and up to $7000 for tuition reimbursement per academic year.
• Mental and emotional wellness: Resources for overall well-being including mental health and meditation benefits.
• Other cool perks: A personalized health management program pet insurance commuter benefits identity theft protection discounts with our network of partners and fun events are just a few of the optional benefits available.

The expected range for the base salary for this position is $150000 - $170000 plus a potential ICP bonus.This range does not include any additional pay or benefits for which a person may qualify. The actual base salary offered is determined by several variables including as appropriate the applicants qualifications for the position the years of relevant experience their unique skills and the location from which they will be performing the job.

Come One Come All

We strongly encourage you to apply if youre interested; wed love to learn how you can serve our team with your unique experience!

USTA is dedicated to providing equal employment opportunities for all individuals regardless of age disability national origin race color religion sex sexual orientation gender gender identity or expression pregnancy veteran status marital status family status alienage or citizenship status creed genetic information or any other status protected by applicable federal state or local law.