Senior Associate, Brand Identity Strategist

Senior Associate Brand Identity Strategist

Capital One is looking for an experienced Brand Strategist to help us with the innovation maintenance and governance of the branding systems that make Capital One easy to recognize remember and choose.

This team builds tools frameworks and analyses that enable faster more strategic creative decisioning on new products from their names to their logos to their place within our Capital One portfolio.

Yep were a Fortune 100 finance companycredit cards banking products & services and best-in-class technology. But our brand is personable fun and engaging as we aim to help customers feel at ease on their financial journey.

If you thrive working in white space and have exceptional strategic chops and a customer-focused marketing background wed love to hear from you.

WHAT YOULL DO

Help us build and reinforce the Capital One brand strategically and consistently.

• Conduct research that informs how wed think about naming our products and services in relation to the market.

• Serve as one of the faces and voices of brand identity architecture and naming by answering questions and providing guidance to the entire enterprise.

• Partner with our Creative team to help our lines of business build strategic product identities that reinforce Capital Ones enterprise brand. (Names logo usage etc.)

• Proactively identify opportunities for us to make our brand identity clearer simpler and more strategic then design solutions to meet those opportunities.

• Develop and maintain governance protocols and timelines to ensure all artifacts and resources are accurate and aligned to current strategies.

Collaborate with a lot of smart people.

• Work with your team other strategists creatives and the keepers of the enterprise brand identity standards.

• Work with your partners line of business marketers internal HR and comms teams and line of business creative teams

Get stuff done. On time. Every time.

• Manage multiple deadlines on numerous projects happening at the same time.

• Listen to and incorporate feedback.

• Determine when to use existing solutions or start from scratch so you can invest your time where it matters.

• Understand the goals of a project take direction well and ask questions when you need clarity.

• Present your work in a compelling way to create support across different audiences.

WHO YOU ARE

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. Theres always something else to learn.

• Youre flexible and not afraid of changein fact you welcome the challenge.

• You share your point of view but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof persistence and patience.

• Youre a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isnt mandatory it certainly seems to follow you.

• You careabout the work your team and the customers you serve.

BASIC QUALIFICATIONS

• Bachelors degree or military experience

• At least 2 years of work experience in brand strategy or marketing strategy

PREFERRED QUALIFICATIONS

• 3 years of experience working with a Fortune 100 brand

• 3 years of experience working with brand architectures

• 3 years of experience in brand identity building

• 3 years of experience building strategies to accomplish specific objectives and executing those strategies

• 3 years of experience working with a Financial Services brand

• 3 years of experience in Consumer Research & Insights

At this time Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidates offer letter.

Capital One offers a comprehensive competitive and inclusive set of health financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status exempt or non-exempt status and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position and you require an accommodation please contact Capital One Recruiting at 1- or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital Ones recruiting process please send an email to

Capital One does not provide endorse nor guarantee and is not liable for third-party products services educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).