Director of Marketing

Location:34-09QueensBlvdLongIslandCity11101

Schedule:Fully On-Site Monday-Friday long hours

Reportsto:CEO

Compensation:$00annually

**This role is compensated with a fixed base salary. Compensation within the band is determined by demonstrated experience scope of responsibility and ability to operate with full ownership in a high-intensity environment. Candidates at the top of the band are expected to build and lead a full marketing function with minimal oversight and immediately drive measurable growth across acquisition retention and brand. Equity is not a part of our current compensation structure.

Role
The Director of Marketing owns the growth of this brand. That means scaling our social following to 100K on Instagram TikTok and YouTube converting our email list into a consistent sales driver and driving the kind of anticipation around our retail launch that turns opening day into an event. This role moves fast and owns results end to end. Marketing here isnt a support function; its a growth engine.

Time and intensity expectations

This is a high-presence high-intensity role. The Director of Marketing is expected to work a baseline of five days per week and long days as required especially during peak volume launches and operational transitions. This pace is required at the current stage of the company. If you are optimizing for predictable hours or strict boundaries over business outcomes this role will not be sustainable.

Who this role is for

The Director of Marketing is a builder at heart. You have grown brands from early stages with limited resources a small team and no playbook handed to you. You figure out what works build the infrastructure around it and keep moving. You dont need a large budget or a full team to make things happen; you need a clear goal and the autonomy to go after it. Direction and hand-holding are not part of this role; ownership is.

Responsibilities:

You will drive a content output of 5 pieces per day across our social channels not by delegating it into existence but by being hands-on in making it happen. You will own the growth of our social following and treat every post campaign and drop as an opportunity to add to it. You will actively identify and pursue revenue-driving opportunities across email social and paid channels. You will build the marketing infrastructure from the ground up the systems processes and cadences that dont exist yet. And you will move fast enough than what most teams of similar size accomplish in two years we accomplish in six months.

Own all marketing outcomes audience growth revenue performance content output and channel effectiveness.

Drive customer discovery build campaigns and content that bring new customers to Gamers Choice and create clear compelling reasons for collectors and players to sell their inventory to us.

Generate revenue through the website identify and execute on opportunities across email paid media social and organic channels that turn our audience into buyers.

Build our audience grow our social following to 100K on Instagram TikTok and YouTube through consistent high-quality content and community engagement.

Activate the email list treat it as a direct revenue channel not a broadcast tool. Build flows campaigns and offers that drive repeat purchases and consistent sales.

Build hype for the new store launch own the marketing strategy around our retail launch from awareness to opening day making it a moment the community shows up for.

Build the marketing infrastructure from scratch the workflows tools processes and cadences that dont exist yet are yours to create.

Identify and pursue influencer creator and partnership opportunities that grow the brand authentically within the TCG community.

Implement attribution and analytics frameworks so performance is measurable and decisions are data-driven.

Within the first 90 days the Director of Marketing is expected to:

Days 1-30 Assess and Launch

Audit every existing marketing asset: email list social accounts website and any past campaigns

Establish a daily content cadence immediately. Begin posting immediately dont wait for perfect conditions

Set up or clean up the core tools: email platform social scheduling analytics

Identify quick revenue wins in the email list and execute on them fast

Days 31-60 Build the Foundation

Develop a content system that operates independently to meet content goals

Email flows live welcome series promotional cadence abandoned cart at a minimum

Paid media live on at least one channel with early performance data

Retail launch strategy drafted and approved

Days 61-90 Execute and Optimize

All core infrastructure in place and running

Social following showing measurable growth across all three platforms

Retail launch campaign is actively in the market building awareness

Clear reporting in place so performance is visible to leadership weekly

How you will be measured

Measurable growth in social following across Instagram TikTok and YouTube trending toward 100K on each platform.

Quarter-over-quarter improvement in website revenue attributable to marketing activity.

Email list performing as a consistent revenue channel with improving open click and conversion rates.

Content output hitting 5 pieces per day with consistent quality and brand standards.

Retail launch generates measurable awareness foot traffic and community excitement.

A marketing function that operates independently and drives outcomes without constant CEO involvement.

Whythisrolemaynotbeafit

Youneedafullybuiltteambeforeyoucanexecute

Youprefermanagingagenciesoverbuildingin-house

Youoptimizeforbrandaestheticsovermeasurablebusinessoutcomes

Youremorecomfortablepresentingstrategiesthanexecutingthem

Yourelyonescalationpathsinsteadofpersonalaccountability

Youwantpredictablehoursoverbusinessoutcomes

Whythisrolematters

Choice infrastructuretomaximizethathasntbeen

realownershipoverafunctionthattoucheseverypartofthecustomer

everyotherpartofthebusinessmovesfaster.

Qualifications

6-10yearsofexperienceindigitalmarketingwithatleast3yearsinaleadershipor director-levelrole.

Provensuccessinbuildingandscalinge-commercemarketingstrategiesacross acquisitionretentionandbrand.

Deepfluencyinpaidmediaorganiccontentemail/lifecyclemarketingandanalytics.

Stronggraspofsocialmediatrendsshort-formvideoinfluencermarketingand communityengagement.

Experiencewithmarketingandanalyticsplatforms(MetaAdsGoogleAdsKlaviyo ShopifyGoogleAnalyticsetc.).

StrongdataliteracycomfortablewithCACROASLTVchurnandchannelattribution.

Excellentleadershipcommunicationandcross-functionalcollaborationskills.

PreferredQualifications

Experienceinthecollectiblesgamingorhobbye-commerceindustry.

TrackrecordofsuccessfulcampaignlaunchesacrossTikTokYouTubeandWhatnot.

Experiencehiringandmanagingamarketingteamfromthegroundup.

Benefits:

HealthInsurance

Dental&VisionCoverage

Paidtimeoff

401k

EmployeeDiscounts

GymMembershipReimbursements

Core Values:

Community First

For the Love of The Game

Commitment to the Customer
Integrity and Transparency
Treating People Right

Gamers Choice is dedicated to the success of our customers and our team. Given this we set these expectations clearly to help communicate the impact of this return you will work alongside operators who care deeply about outcomes move fast and hold high standards within a company in a period of rapid growth and operational scale.

EEO/AAP Statement: Gamers Choice is an equal opportunity employer. We acknowledge and honor the fundamental value and dignity of all individuals. We pledge ourselves to crafting and maintaining an environment that respects diverse traditions heritages and experiences. Gamers Choice is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

If you require an accommodation to participate in the application process contact us at

The above-noted job description is not intended to describe in detail the multitude of tasks that may be assigned but rather to give the applicant a general sense of the responsibilities and expectations of this position. As the nature of business demands change so too may the essential functions of the position.

Required Experience:

Director