Director of Customer Insights and Digital Experience

A better way to deliver care starts here!

Headquartered in Scottsdale AZ The Joint Chiropractic is revolutionizing access to care by delivering high-quality affordable chiropractic services in a convenient retail setting. As the largest operator manager and franchisor of chiropractic clinics in the U.S. The Joint delivers more than 12 million patient visits annually across nearly 1000 locations. Recognized by Forbes Fortune and Franchise Times we are leading a movement to make wellness care more accessible to all.

Position Summary
At The Joint Chiropractic understanding our customers and delivering a seamless high-quality experience across every touchpoint is critical to driving sustainable growth. This role is about turning data into insight - and insight into action - while championing the voice of the customer and ensuring every digital interaction is intuitive engaging and aligned to their needs.

Were looking for a Director of Customer Insights and Digital Experience to serve as the organizations expert on our customer - owning how we understand define and optimize the end-to-end customer journey. Youll lead our customer insights strategy digital experience across web and mobile and key elements of our marketing technology ecosystem - ensuring we are continuously improving how we attract engage and retain customers through thoughtful data-driven experiences.

Key Responsibilities

• Serve as the voice of the customer across the organization developing a deep understanding of customer behaviors needs and preferences
• Own and continuously optimize the end-to-end customer journey across digital platforms including website and mobile app
• Turn data into actionable insights that inform marketing strategy customer experience improvements and business decisions
• Develop customer segmentation personas and journey mapping to guide targeting messaging and experience design
• Partner with Marketing IT and Operations to translate insights into seamless customer-centric experiences
• Oversee performance and optimization of digital platforms to improve engagement conversion and overall customer satisfaction
• Lead the strategy and evolution of marketing technology and data capabilities to better support customer understanding and personalization
• Analyze campaign and promotional performance to provide insights that improve effectiveness and customer impact
• Expand marketing automation and lifecycle engagement strategies across email push and in-app channels
• Ensure consistency and accuracy of digital touchpoints including local listings to support customer discovery and trust
• Integrate external partners and platforms into cohesive measurement and attribution frameworks

• Experience in customer insights customer experience digital marketing or a related field
• Strong understanding of customer journey mapping segmentation and lifecycle strategy
• Experience leveraging CRM data analytics and digital platforms to drive customer-focused decisions
• Proven ability to translate customer insights into actionable strategies that improve experience and business outcomes
• Experience leading cross-functional initiatives across Marketing IT and Operations
• Familiarity with marketing technology ecosystems digital analytics and performance measurement
• Strong communication and influencing skills with the ability to advocate for the customer at all levels of the organization
• Highly organized strategic and comfortable operating in a fast-paced environment

• Salary: $130k- $150k DOE
• Medical Dental Vision
• 401k w/company match
• PTO Accrual
• Complimentary Joint Membership

This role follows a hybrid schedule and will require an in-office presence at our Scottsdale AZ headquarters at least three days per week (Tuesday-Thursday).

What The Joint Chiropractic Offers
At The Joint Chiropractic we understand that our greatest asset is our people and the dedication they bring to our mission. Since our founding in 1999 we have expanded to nearly 1000 clinics thanks to the hard work and commitment of our employees. We are dedicated to investing in our team by offering a variety of valuable benefits that foster a healthy and fulfilling work environment.

Work/Life Balance
We prioritize work-life balance through shorter meeting times hybrid schedule and a supportive atmosphere allowing you to manage your personal and professional commitments effectively.

Engaging Company Culture
Join us for exciting company-sponsored events like holiday parties Bring Your Kid to Work Day and fun contests. We foster a vibrant corporate environment where you can connect with colleagues and enjoy memorable experiences together.

On-Site Amenities
Take advantage of our beautiful on-site gym and fully stocked kitchen designed to enhance your health and wellness throughout the workday.

Career Development and Support
We believe in nurturing your career through continuous coaching training and collaboration. Our transparent communication culture includes regular all-hands meetings communication emails and one-on-one check-ins to ensure everyone is aligned and supported.

Employee Recognition
We celebrate our teams achievements through various recognition initiatives ensuring that every employee feels valued for their hard work and contributions. A highlight is the Action Hero Award which is personally selected by our CEO Sanjiv Razdan.

Diversity Equity & Inclusion
At The Joint Chiropractic we embrace diversity in all its forms and strive to create a culture where everyone feels welcome and supported. We believe in fostering an environment where every individuals voice is heard and respected. Join us at The Joint Chiropractic where your growth and well-being are our top priorities and together we can create a positive and inclusive workplace for all.

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