About Us
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity privacy and financial audit. Put simply we build software for the people who enable trust between businesses.

Were based in San Francisco CA but built as a remote-first company that enables you to do your best work from anywhere. Were backed by top investors including Growth Equity at Goldman Sachs Alternatives Bessemer Venture Partners 8VC Floodgate Y Combinator DNX Ventures Global Founders Capital Justin Kan Elad Gil and more.

We value diversity in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguides team is inclusive driven humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each others growth.

As an early stage start-up employee youll have the opportunity to build out the future of business trust. We make audit practitioners lives easier by bringing together up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product you will find a home at Fieldguide.

Overview
We are seeking a results-driven Performance Marketing Manager to own the strategy execution and optimization of our paid growth efforts across paid search. This role will be responsible for driving high-intent traffic improving conversion performance and building scalable persona-based digital journeys that align with business goals across the full marketing funnel.

Key Responsibilities

• Paid Media Execution & Optimization

  • Own hands-on strategy and execution of paid social (linkedIn) paid search and paid media campaigns across Google Ads Microsoft/Bing Ads display networks Capterra and Reddit

  • Manage keyword strategy bidding budgets ad copy and audience targeting to drive efficient acquisition

  • Continuously test and optimize ads landing pages and audiences to improve CPA conversion rates

  • Demonstrates advanced application of AI and machine learning tools to optimize performance marketing programs across paid media and SEO including predictive modeling automation and data-driven decisioning at scale.

• Website SEO & Search Strategy

  • Ensure paid search and SEO work together by aligning keyword strategies SERP coverage messaging and landing pages

  • Use search and performance data to identify content gaps growth opportunities and emerging demand

  • Own the website as a demand engine including conversion optimization content strategy and user experience

  • Partner with content and SEO agency to grow organic traffic engagement and conversions

  • Collaborate on landing page strategy testing frameworks and UX improvements

  • Run A/B tests on ads landing pages and offers to improve conversion efficiency and lead quality

• Full-Funnel Performance Ownership

  • Demonstrate full-funnel marketing expertise from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities

  • Align channel strategy messaging and offers to buyer intent at each stage

  • Optimize campaigns for downstream lead quality and revenue impact

  • Develop and execute journeys by practice area audience segment and stage

• Analytics Attribution & Measurement

  • Own performance reporting and attribution across channels

  • Analyze funnel performance identify drop-offs and recommend and implement optimizations based on event-level data

  • Clearly communicate insights performance trends and recommendations to stakeholders

Qualifications

• 7 years of experience in performance marketing with hands-on ownership of paid media search and full-funnel acquisition programs

• Proven hands-on (hands to keyboard) experience managing paid search and paid media campaigns

• Experience leveraging AI and machine learning tools to optimize campaign performance including automation predictive modeling and data-driven decisioning

• Strong experience with Google Ads and Microsoft/Bing Ads

• Experience running display and community-based paid media including Reddit

• Strong understanding of full-funnel performance marketing including lead generation and revenue impact

• Strong knowledge of attribution models event-based tracking and measurement frameworks

• Knowledge of SEO and how organic and paid strategies complement each other

• Strong analytical skills with experience interpreting performance data and funnel metrics

• Experience building & executing digital persona or lifecycle marketing journeys

• Comfortable owning budgets and optimizing for ROI

• Hubspot knowledge

Nice to Have

• Experience with LinkedIn Ads

• Background in tech for professional services accounting or advisory

• Previous experience scaling paid search from 0-100

What Success Looks Like

• Quickly owns paid performance channels budgets and reporting with clear visibility into pipeline impact

• Paid media consistently drives high-intent traffic qualified MQLs and sales opportunities

• CPA conversion rates and lead quality improve quarter over quarter through testing and optimization

• Campaigns and messaging are aligned to buyer intent personas and funnel stage

• Paid search and SEO operate as a unified strategy improving SERP coverage and landing page performance

• Full-funnel reporting and attribution clearly demonstrate ROI and revenue impact

• CRO initiatives result in measurable gains across ads and landing pages

• Acts as a trusted performance partner proactively sharing insights and recommendations

Required Experience:

Manager