CAMPAIGN & SOCIAL MEDIA EXECUTIVE
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Experience Required:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
GEC Digital Social Media
Manage GEC Digitals LinkedIn company page 3 posts per week minimum
Post mix per week: 1 thought leadership (from WARM SIGNAL methodology or The Demand Generation Fix) 1 campaign case study or client result (anonymised unless approved) 1 event/news/commentary post
Manage GEC Media Group Global CIO Forum GEC Newswire and Brandvoize LinkedIn pages 23 posts per week each
Monitor all comments and DMs across GEC pages; respond within 4 hours; flag business opportunities or CIO responses to CSC Head immediately
Track and report: follower growth post reach engagement rate link clicks weekly in the Monday performance report
Managers Personal LinkedIn Content Engine
Draft 2 LinkedIn posts per week for Managers personal profile for his review and publishing
Source material from: current GEC Digital campaign insights The Demand Generation Fix frameworks MENAT/APAC B2B marketing trends CIO research findings
Identify 10 posts per week from target audience profiles (CMOs CIOs Marketing Directors in MENAT/APAC) for Santosh to engage with provide a 1-line comment suggestion for each
Track Managers personal LinkedIn growth: follower additions post performance most engaging content types monthly mini-report
GEC Digital Monthly Newsletter
Own end-to-end production of the monthly GEC Digital email newsletter built in Brevo sent to the full GEC Digital prospect and client database
Newsletter sections: 1 CIO insight from quarterly report 1 campaign result 1 upcoming GEC event 1 service spotlight 1 thought leadership piece 1 CTA to book a GEC Digital discovery call
A/B test two subject lines every send; analyse results; improve open rate month over month
Newsletter sent by the 3rd working day of each month non-negotiable
Paid Campaign Support
Set up LinkedIn Lead Gen campaigns and Meta retargeting campaigns as briefed by Manager audience build creative upload budget configuration
Daily performance check when campaigns are live: send Manager a 3-line update spend impressions leads/clicks
No budget decisions escalate all spend adjustments to Manager; execution and monitoring only
Client Social Media Content Execution
Receive the social media brief from the GEC Digital Ops Executive platform content calendar dates content themes brand guidelines approval process client contact for content approvals
Build the client social media content calendar in the agreed format (typically a Google Sheet or Notion doc) scheduled posts with copy hashtags and visual brief
For each post: write the copy brief the designer (in-house or external) on the visual requirement assemble the complete post for client review via the Ops Executive
Manage the client approval cycle submit content pack 5 working days before first scheduled post; incorporate feedback; resubmit within 24 hours of receiving revisions
Schedule and publish all approved content on the clients social channels using Buffer Hootsuite or direct platform scheduling at the client-approved dates and times
For Engage Flow clients specifically: coordinate content distribution across the clients social channels owned newsletter and GEC Newswire as part of the content amplification plan
Client Social Media Community Management
Where community management is in-scope for a client account: monitor clients LinkedIn/Twitter for comments mentions and DMs daily during business hours
Respond to routine engagement (likes generic comments) using pre-approved response guidelines; escalate sales enquiries press mentions or sensitive responses to the Ops Executive within 1 hour
Track and report: follower growth reach engagement rate link clicks per post included in the weekly client status update prepared by the Ops Executive
Requirements
Must-Have
Strong LinkedIn content writing for B2B audiences understands what performs how the algorithm works and how to write in a professional executive voice
Experience managing social media accounts for businesses (not personal/consumer brands) able to produce professional on-brand content for a technology company
Proficiency with social media scheduling tools Buffer Hootsuite Sprout Social or equivalent
Experience with email marketing platforms for newsletter production Brevo Mailchimp or equivalent
Excellent written English the copy this role produces is GECs and its clients public voice
Basic visual content skills Canva or equivalent; able to produce clean professional social graphics without a designer for routine posts
Strongly Preferred
Agency background experience managing multiple client social accounts simultaneously with different brand voices and approval processes
Experience with LinkedIn Company Page management for a B2B technology brand
Familiarity with LinkedIn Campaign Manager and Meta Ads Manager for paid social
Experience ghost-writing LinkedIn posts for a C-level executive understanding of executive voice and thought leadership content
Knowledge of B2B content marketing principles what makes a technology thought leadership post different from a consumer brand post
Experience with Canva for Business or Adobe Express for social graphics production
Required Skills:
Key Responsibilities: - Drive registrations for global B2B events and summits - Engage with CXOs IT leaders and decision-makers - Generate qualified leads and confirm meetings - Handle speaker nominations and panel confirmations - Maintain CRM records and campaign tracking - Support email campaigns and database management - Achieve daily/weekly/monthly targets Requirements: - 2 years of telemarketing or inside sales experience - Excellent English communication skills - Confidence in dealing with CXO-level stakeholders - Strong follow-up and negotiation skills - Experience with CRM tools and LinkedIn outreach - Knowledge of IT/Cybersecurity/B2B events is a plus Preferred Qualifications: - Bachelors degree in Business/Marketing - Experience in international campaigns - Experience in event/conference industry
