Sales Engineer
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Job Summary
Sales EngineerDomestic & Export
(Electrical Panel Enclosures/ Industrial Manufacturing Industry Karnataka)
Role Identity & Purpose
Job Title: Sales Engineer
Department: Sales & Marketing
Reports To: Sales Manager / Business Head
Positions: 08
Location: Kaggalipura Kanakapura Road Bangalore Karnataka
Travel Requirement: Frequent local travel occasional outstation travel for client meetings
exhibitions and site visits.
Role Purpose:
The Sales Engineer is responsible for driving revenue growth by identifying new business
opportunities understanding customer technical requirements and converting prospects into long-
term clients. The role bridges technical knowledge and commercial acumen to deliver tailored
electrical panel solutions aligned with customer needs and company profitability goals.
Contribution to Business Goals
Direct contribution to revenue growth
Expansion of customer base in target markets
Improved order conversion ratio
Strengthening brand presence in industrial sector
Supporting sustainable and profitable business expansion
Key Outcomes (Deliverables-Oriented)
Top Measurable Outcomes
1. Achieve assigned monthly and annual sales targets
2. Maintain minimum 2025% conversion ratio from qualified leads
3. Generate X number of new qualified leads per month
4. Ensure 95% timely submission of techno-commercial proposals
5. Maintain customer satisfaction score 90%
6. Ensure payment follow-up and collection within agreed credit terms
7. Expand business from at least 35 new customers quarterly
KPIs / Success Metrics
Revenue achievement vs target
Gross margin contribution
Lead-to-order conversion ratio
Proposal turnaround time
Customer retention rate
Payment collection cycle
Market expansion metrics
First-Year Expectations
Build strong understanding of product portfolio within 3 months
Independently handle sales cycle within 6 months
Achieve minimum 80100% of assigned target
Develop pipeline visibility and structured reporting
Long-Term Expectations
Develop strategic key accounts
Contribute to territory expansion
Identify new vertical opportunities
Mentor junior sales executives (future scope)
Decision-Making Authority
Pricing within approved margin band
Negotiation within defined commercial limits
Customer engagement strategy
Escalation required for special pricing or extended credit terms
Competence Requirements (Capability Fit)
Technical Competence
Understanding of electrical panels enclosures / sheet metal
Basic understanding of:
o SLDs & power systems (Mechanical Engineers)
o Engineering drawings (Mechanical Engineers)
Ability to interpret customer technical requirements
Proficiency in MS Excel (quotations costing sheets)
Knowledge of CRM / reporting tools (preferred)
Functional Competence
Market research & lead generation ability
Negotiation & closing capability
Sales pipeline management
Analytical thinking (margin analysis pricing strategy)
Customer relationship management
Presentation skills
Leadership Competence (Future Potential)
Ownership of sales territory
Decision accountability
Cross-functional coordination
Conflict handling with customers
Experience & Qualification
Must-Have
Degree/Diploma in Electrical or Mechanical Engineering
12 years relevant B2B sales experience (Panels Builders/manufacturing preferred)
Strong English communication skills
Proficiency in MS Office
Good-to-Have
Experience in electrical panel enclosures industry
Exposure to industrial clients / EPC contractors
Knowledge of tendering processes
Commitment Indicators (Cultural Fit)
High ownership mindset
Field-oriented and target-driven
Self-motivated and proactive
Willingness to travel basis requirement
Stable employment history preferred
Ethical approach to sales and compliance
Passion for long-term customer relationship building
Behavioural Expectations
Structured daily sales reporting
Timely follow-ups and disciplined CRM updates
Professional communication with clients
Escalate risks early (pricing technical gaps)
Collaborate closely with PPC Design & Production teams
Maintain integrity in commitments
Role Interfaces
Internal Stakeholders
Design & Engineering Team
Production Planning & Control
Purchase Department/SCM
Finance (for payment follow-ups)
Management
External Stakeholders
Industrial clients
Contractors / EPCs
Consultants
Distributors
Performance & Review Framework
Monthly sales target review
Quarterly performance assessment
36 months probation evaluation based on:
o Pipeline generation
o Target achievement
o Customer engagement discipline
Growth Indicators
Revenue consistency
Margin contribution
Key account management capability
Authority & Boundaries
Pricing authority within approved margin range
No authority to extend credit without approval
No financial commitment beyond approved terms
Must escalate strategic pricing deviations
Growth & Opportunity
Career Path
Sales Engineer Senior Sales Engineer Key Account Manager Regional Sales Manager
Business Head
Learning Opportunities
Exposure to industrial projects
Technical-commercial negotiations
Leadership in territory management
Strategic Importance
This role directly influences company revenue customer expansion and market positioning.
Requirements
Competence Requirements (Capability Fit)
Technical Competence
Understanding of electrical panels enclosures / sheet metal
Basic understanding of:
o SLDs & power systems (Mechanical Engineers)
o Engineering drawings (Mechanical Engineers)
Ability to interpret customer technical requirements
Proficiency in MS Excel (quotations costing sheets)
Knowledge of CRM / reporting tools (preferred)
Functional Competence
Market research & lead generation ability
Negotiation & closing capability
Sales pipeline management
Analytical thinking (margin analysis pricing strategy)
Customer relationship management
Presentation skills
Leadership Competence (Future Potential)
Ownership of sales territory
Decision accountability
Cross-functional coordination
Conflict handling with customers
Experience & Qualification
Must-Have
Degree/Diploma in Electrical or Mechanical Engineering
12 years relevant B2B sales experience (Panels Builders/manufacturing preferred)
Strong English communication skills
Proficiency in MS Office
Good-to-Have
Experience in electrical panel enclosures industry
Exposure to industrial clients / EPC contractors
Knowledge of tendering processes
Required Skills:
Technical Competence Understanding of electrical panels enclosures / sheet metal Basic understanding of: SLDs & power systems (Mechanical Engineers) Engineering drawings (Mechanical Engineers Ability to interpret customer technical requirements Proficiency in MS Excel (quotations costing sheets Knowledge of CRM / reporting tools (preferred)
Required Education:
sales engineerDomestic export
