Director, Head of Content Strategy, Financial Technology

Nasdaqs Financial Technology business is redefining how global financial institutions modernize markets manage risk and harness data. With more than 3800 clients in over 70 countries we are building a modern marketing organization that elevates our brand positions our portfolio for growth and shapes the future of the industry.

As Director Content Strategy you will own the portfoliolevel content strategy that brings Nasdaqs Financial Technology narrative to life. Your work will fuel both earlyfunnel engagement and longterm brand impact. This role has two core responsibilities:

Position Nasdaq as the platform of choice through conceptual storytelling and thought leadership that elevates brand perception and deepens understanding of our modernization agenda. Feed the GTM engine with trenddriven personarelevant bestpractice content that accelerates awareness contact acquisition and demand generation.

Operating at the center of a highly collaborative marketing ecosystem you will work across Revenue Product and Retention Marketing to ensure insightled portfolioaligned content is seamlessly integrated into fullfunnel campaigns helping drive netnew acquisition as well as upsell and crosssell expansion.

You will lead a team of three and serve as a center of excellence for modern AIenabled content development.

What You Will Do

Lead the PortfolioLevel Content Strategy

• Translate the Financial Technology narrative framework into an integrated insightdriven content strategy.

• Create content that elevates Nasdaqs financial technology story and setting a foundation for demand generation.

• Develop an editorial vision that integrates trends regulatory themes buyer needs and market developments into cohesive storytelling.

Create Thought Leadership & BestPractice Content

• Produce highvalue content that shapes market conversations: trend reports executive viewpoints bestpractice guides infographics eBooks and multimedia storytelling.

• Develop content that provides strategic air cover for GTM teams helping open and advance executivelevel conversations.

• Tailor content to priority personas across capital markets FMIs banks brokers and risk/surveillance leaders.

Build & Lead an AIEnabled Content Engine

• Deploy AIenhanced workflows for research synthesis message testing competitive intelligence drafting editing tagging and optimization.

• Establish governance and quality practices to ensure responsible accurate and brandsafe use of AI.

• Equip your team and broader marketing partners with modern AIforward content development capabilities.

Establish Content Operations Standards & Measurement

• Lead the planning prioritization and execution of a portfoliowide editorial calendar aligned to business priorities campaigns and GTM motions.

• Implement systems standards and SOPs for requesting producing reviewing distributing measuring and retiring content.

• Audit the inmarket content landscape to identify gaps across personas and buyerjourney stages.

• Partner with Performance Marketing to define KPIs and measure the business impact of content.

Lead & Develop a HighPerforming Team

• Manage and develop a team of three content strategists and creators fostering excellence creativity and operational rigor.

• Partner with agencies freelancers and AIpowered vendors to scale output and enhance capabilities.

• Champion a culture of insightled storytelling crossfunctional collaboration and continuous improvement.

What You Bring

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age color disability national origin ancestry race religion gender sexual orientation gender identity and/or expression veteran status genetic information or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

Were proud to offer a competitive rewards package that is meaningful recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaqs overall success.