Senior Manager, Influencer

About Us:

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the worlds first Closet in the Cloud. Founded in 2009 RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hymans leadership RTR has been named to CNBCs Disruptor 50 five times in ten years and has been placed on Fast Companys Most Innovative Companies list multiple times while Hyman herself has been named to the TIME 100 most influential people in the world and as one of People magazines Women Changing the World.

About the Job:

Rent the Runway is looking for a Senior Manager of Influencer to own and scale one of our most visible and high-impact marketing functions. This is a builder role. Youll lead the strategy the relationships and the execution that puts RTR in front of the right people in the right cultural moments.

Youll sit at the intersection of influencer marketing brand partnerships and content sitting within the Social team. Youll work across three core areas: growing RTRs reach relevance and acquisition through influencer programming concepting and executing campaigns for brand partnerships and casting talent for RTRs social shows. If youre someone who lives at the edge of culture knows how to make a brand feel inevitable and has the business fluency to back it up this is your role.

What Youll Do

• Build influencer and creator campaigns ideas and platforms that truly break through culture and resonate
• Identify and vet talent across tiers that authentically align to RTRs brand and member demographic
• Manage agency and direct talent relationships to maintain a strong active creator pipeline staying ahead of emerging talent before they hit the mainstream
• Own influencer contracting end-to-end: negotiating rates usage rights exclusivity and deliverables in partnership with Legal and Finance
• Develop and maintain a roster management system to track active talent deal terms and renewals
• Develop and brief influencers and agencies on campaign objectives creative direction and content requirements; oversee content review to ensure brand standards are upheld
• Manage campaign timelines and deliverables across multiple simultaneous programs both internal RTR initiatives and sponsored brand partnerships
• Concept and execute 360 brand partnership campaigns that drive equity and commercial impact owning the process from brief to launch
• Cast influencers and talent to appear in RTRs social shows and content series matching the right voice to the right moment
• Build and own RTRs influencer reporting framework tracking reach engagement conversions and overall campaign ROI
• Build and own RTRs influencer reporting framework tracking reach engagement conversions and overall campaign ROI
• Present performance insights and recommendations to cross-functional stakeholders and leadership continuously optimizing influencer selection and brief strategy based on data

About You:

• 6 years of experience in influencer or celebrity management
• Ability to leverage personal network of agency partners talent representatives and industry contacts
• Deep understanding of the target customer with the ability to identify products and trends that resonate
• Strong grasp of influencer KPIs with experience optimizing spend for ROI
• Culturally plugged in: Deep knowledge of the music film arts and sports relevant to our customer
• Compelling storyteller both written and verbal with the ability to brief and inspire internal teams and external partners
• Advanced negotiation skills with experience structuring talent and IP agreements including exclusivity usage rights and long-term partnerships
• Platform fluent across TikTok Instagram Pinterest YouTube and emerging channels with a strong understanding of native content formats
• Clear professional and timely communicator across cross-functional teams and external partners
• Strong time management skills with the ability to prioritize and deliver against deadlines
• Strategic thinker who keeps company initiatives and KPIs at the forefront of every decision
• Detail-oriented with a consistent track record of high-quality wor
• kA confident leader who takes ownership of strategic direction and holds themselves accountable
• Committed to fostering diversity and inclusion in the workplace
  
  

Benefits:

• At Rent the Runway were committed to the wellbeing of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include but are not limited to:
• Paid Time Off including vacation paid bereavement and family sick leave - every employee needs time to take care of themselves and their family.
• Universal Paid Parental Leave for both parents flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
• Paid Sabbatical after 5 years of continuous service - Unplug recharge and have some fun!
• Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
• Comprehensive health vision dental FSA and dependent care from day 1 of employment - Your health comes first and weve got you covered.
• 401k match - an investment in your future.
• Company wide events and outings - our team spirit is no joke - we know how to have fun!
• Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays in accordance with Company policies.

Rent the Runway is an equal opportunity accordance with applicable law we prohibit discrimination against any applicant or employee based on any legally-recognized basis including but not limited to: race color religion sex (including pregnancy lactation childbirth or related medical conditions) sexual orientation gender identity age (40 and over) national origin or ancestry citizenship status physical or mental disability genetic information (including testing and characteristics) veteran status uniformed service member status or any other status protected by federal state or local law.

The anticipated base salary for this position is $134400 to $150000. The actual base salary offered will depend on a variety of factors including without limitation the qualifications of the individual applicant for the position years of relevant experience level of education attained certifications or other professional licenses held.

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