Coordinator, Field Marketing BeatBox

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY:$67200 - $79800 bonus eligible

LOCATIONS:

• Nashville Tennessee

• Los Angeles California

• San Diego California

• Dallas TX

• Philadelphia PA

COMPANY:
We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY:
The Field & Events Marketing Specialist (FMS) builds the local face of BeatBox in their field in the most relevant way and follows the BeatBox national strategies and priorities. Reporting to the Director of Field Marketing you will build local networks including opinion leaders and essential influencers both online (social media) and offline. You will create marketing programs in the areas of our business; On Premise Off Premise events and New Business opportunities thatimpactthe heart of local consumers leading to the successful development of the brand.

JOB RESPONSIBILITIES:

Field:

• Win over the 21 consumers to bringBeatBoxto life in your market!

• Build a local network while infusing national strategies and philosophy in the field.

• Translate national programs into successful local activation through product sampling event partnerships andon-premiseactivation

• Hire train and staff a field marketing team of brand reps to executeon-premiseactivations off-premiseactivations local events influencer/VIP support product drops and anyadditionalfield marketing efforts

• Align with your SEM/Sales counterparts to support activations merchandising and sales blitzes in your area

• Activate national events with other FMSs/Brand Reps in regional territories

• Develop relationships withon-premisemanagers off-premisemanagers and wholesale sales and marketing departments

• Ride-alongswith distributors to help with sales support

• Ability tomaintainstorage facility infrastructure product inventory swag and anyadditionalmarketing materials assigned to your area

• Identifyevent opportunities in your area that require sampling activations

• IdentifyBeatbox influencers and partnership opportunities to support your local market

• Develop social media content that could be used in local area campaigns

Events:

• Maintain focus on the home market while additionally co-managing events

• Develop Brand Engagement Activation Team in home markets - demos/scheduling and store visits

• Manage national/regional festivals from beginning to end (splitting with Jenna)utilizinga master festival checklist

• Setup weekly 15-minute check-ins with the internal team6 weeksout from the festival to ensure staying on track

• On-site manager for festival (travel)

• Plan and execute activations and coordinatelogisticsfor personnel & POS

• Complete festival recaps and set up post-festival call to recap with wholesaler SEM & RD

• Social/digital training with FMS team

JOB QUALIFICATIONS:

• There is a requirement tomaintaina state sampling license to legally handle and pour alcohol at events.

• Product Knowledge:Deep understanding of the beverage industry including knowledge ofdifferent typesof beverages and the competitive landscape.

• Marketing Strategy:Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.

• Event Planning:Proficiencyin planning and executing events and promotions such as product launches tastings and sponsorships to engage consumers and build brand loyalty.

• Consumer Engagement:Ability to connect with consumers gather feedback and build relationships to enhance brand loyalty.

• Communication:Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience including consumers retailers and distributors.

• Presentation Skills: Confidence andproficiencyin delivering presentations to both small and large groupsshowcasingproduct features and benefits.

• Sales Support:Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets.

• Creativity:Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market.

• Budget Management:Skill in managing marketing budgets efficiently to maximize return on investment.

• Problem Solving:Ability toidentifyand address challenges and obstacles that may arise during marketing initiatives.

• Adaptability: Willingness to adapt to changing market conditions and consumer preferences.

• Relationship Building:Strong networking and relationship-building skills tocollaborate effectivelywith distributors retailers and other stakeholders.

• Organization:Effective organizational skills to manage multiple marketing initiatives and events simultaneously.

• Regulatory Knowledge:Awareness ofand compliance with industry regulations especially if working with alcoholic beverages.

• Product Sampling:Experience and skill in conducting product sampling events and activities.

• 2 years of field marketing experience in beverage CPG clothing lifestyle or health and beauty

• 1 year experience in a leadership/management role to achieve a common goal orobjectivein a brand sampling environment motivating brand ambassadors towards success.

• Success in building collaborative projects from idea to execution

• Marketing communication with emphasis on building strategic partnerships

• Alcbeverage experience is a plus!

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able tolift upto 15 pounds at times.

• Travel up to 40% of the time(within local markets)

WHY ANHEUSER-BUSCH:
At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matchingcontribution

• Chance to work in a fast-paced environment among a company ofowners

• Free Beer!