Brand Marketing Manager Assistant Manager

The Brand Marketing Manager/Assistant Manager is responsible for developing and driving the Clients national marketing strategy in Malaysia ensuring strong brand positioning effective communication and impactful campaigns that support business growth. Reporting to the Head of Marketing this role leads the planning and execution of national marketing initiative oversees brand communications across all channels and ensures alignment between marketing activities and business objectives. The role will work closely with internal stakeholders external agencies and the dealer network to deliver integrated marketing campaigns that strengthen brand awareness generate demand and support sales performance.

Develop and implement national marketing strategies that strengthen the Clients brand positioning and market presence

Propose and plan integrated marketing campaigns aligned with business objectives product launches and sales targets

Lead annual and quarterly marketing planning including campaign roadmaps and brand initiatives

Monitor market trends competitor activities and customer insights to inform marketing strategies

Lead the development and execution of national marketing campaigns across digital social media PR events and partnerships

Oversee product launch campaigns brand activations and large-scale marketing initiatives

Ensure brand consistency across advertising social media digital platforms showrooms and marketing materials

Manage PR initiatives media communications and brand storytelling to enhance brand visibility

Review and approve marketing content creative materials and campaign asserts

Manage relationships with creative digital media PR and event agencies

Develop campaign briefs and ensure agencies deliver high-quality work aligned with brand standards

Evaluate agency performance and optimize campaign effectiveness

Monitor campaign performance and marketing KPIs including brand awareness engagement leads and conversions

Analyze campaign results and provide insights and recommendations for continuous improvement

Manage and track marketing budgets to ensure efficient resource allocation and ROI

Collaborate with Sales Dealer Network Product and Aftersales teams to ensure marketing initiatives support overall business objectives

Coordinate with regional or HQ marketing teams to align with global brand strategy and campaign direction

Support dealer marketing initiatives by providing campaign assets brand guidance and communication frameworks.

Requirements

Bachelors degree in marketing business communications or a related field

4 to 6 years of marketing experience for Manager level or 3 to 5 years for Assistant manager level

Proven experience in brand marketing campaign strategy and integrated marketing communications

Strong experience managing national marketing campaigns and brand initiatives

Excellent project management and stakeholder management skills

Strong analytical mindset with experience tracking marketing performance and campaign ROI

Experience working with agencies and managing marketing budgets

Experience in automotive EV technology or lifestyle industries is an advantage

Benefits

Annual Leave

Medical and Hospitalisation Leave

EPF

SOCSO

EIS

Annual Bonus

5 Working Days

Medical Insurance

Allowance