Brand Education & Activation Guide
Job Summary
Job Summary
The Brand Education and Activation Guide is a brand ambassador providing best in class service toKEEN partner retailers through staff education retail merchandising sales contests and providing keymarket feedback to company leaders. This role also requires coordination with the marketing team to rollout activation kits and in-store advertising to accounts. This role develops strong relationships with retailpartner staff by consistently delivering excellent service helping with in store event needs andconducting quality checks.
Essential Functions
Description
- Drives sell-through at retail partner locations by educating staff on the brand KEEN values product features technical information footwear 101digital training tools etc.
- Distributes and installs seasonal POP activations kits and materials at retaillocations ensuring consistent brand storytelling across the Canadianregion.
- Coordinates with the marketing team to ensure digital training programs andstrategy executed seamlessly.
- Supports key partner retailers with in-store selling and promotional activities during sales events grand openings and seasonal kick offs.
- Provides onsite support for customer-facing experiences across the country engaging and exciting fans about KEEN values and products.
- Provides market feedback including photos comments from retail staff andfans and competitor insights using internal feedback software.
- Organizes and conducts demo events during seasonal launches highlighting key product initiatives.
Please note this job description is not designed to contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.
Qualifications
Bachelors Degree in Marketing or related field preferred
Minimum two (2) years experience in events marketing customer service and/or retail required.
Experience in the Footwear industry required.
Any equivalent combination of experience and education which clearly indicates the ability to perform theessential functions of the position may substitute on a year for year basis.
Knowledge Skills and Abilities
- Bilingualism (French/English)
- Self-directed with the ability to work in a fast-paced dynamic environment.
- Strong ability to converse with a vast range of consumer demographics conveying technicalinformation in laymans terms.
- Demonstrates confidence and effectiveness in public speaking and in building productive new relationships.
- Available to work occasional weekends and travel for extended periods of time.
- Must be willing to travel regionally and nationally.
- Must maintain valid drivers license and meet company MVR requirements.
Travel Required: Yes regional and national travel 15-70% of the time.
Base Salary:$62280 - $65740
This range represents the low and high ends of this positions anticipated base salary range. The actual base salary will depend on numerous factors such as experience knowledge skills and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.
Why Work at KEEN:Driven by a passion for life outside KEEN is a values-led independently owned brand from Portland Oregon thats on a mission to create original and versatile products improve lives and inspire outside adventure. Founded in 2003 KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back reducing impact and activating communities and individuals to protectthe places where we work and play KEEN puts its values in motion and takes action to leave the world a better place.
Fuerst Group KEEN and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.
About Company
Comfortable, durable & sustainable KEEN® shoes for hiking, casual, work & adventure. Made to last with ethically sourced leather and recycled materials.