Manager, Public Relations, Lifestyle

WHAT YOULL DO:

PR Strategy & Campaign Management

• Oversee and guide PR marketing campaigns developing and executing proactive media strategies to support brand storytelling product launches and corporate initiatives ensuring alignment with brand messaging and target audience.

• Lead the strategic development of pitches events and PR initiatives for Skechers Lifestyle divisions collaborations and ambassadors.

• Identify key media opportunities trends and cultural moments to organically position the brand within relevant conversations.

• Collaborate with Skechers product teams to outline key press initiatives for each lifestyle division seasonally.

• Identify and oversee brand integration opportunities across fashion and lifestyle events product placements and sponsorships maintaining effective budget oversight.

Media Relations & Press Outreach

• Lead media outreach strategies for product placement across print online and broadcast media.

• Strategize and oversee placements for key company initiatives including product launches collaborations and capsules for short- and long-lead media.

• Manage PR calendars editor contact lists and quarterly press initiatives for each Skechers Lifestyle division.

• Build and maintain relationships industry relationships with editors brand ambassadors and partners to support product launches and brand initiatives.

• Monitor report and organize media coverage across company announcements corporate news and lifestyle and fashion placements.

• Supervise the logging and organization of press placements and ambassador content stepping in to assist as needed.

Ambassadors & Partnerships

• Develop and oversee a monthly product seeding strategy for ambassadors that supports brand initiatives and key product launches aligned with contractual obligations.

• Manage influencer and celebrity mailers for product highlights and launches.

• Support and lead partnership opportunities in coordination with the paid media and partnerships teams.

• Supervise asset curation shot list development and outline creation for press outreach and value-added placements.

Oversee the preparation and distribution of product mailers and gifts to celebrities editors and ambassadors.

Events & Brand Activations

• Plan and execute press events media previews store openings and brand activations overseeing media attendance guest lists and on-site press coordination.

• Lead press outreach efforts for Skechers philanthropic events related to our lifestyle divisions.

• Schedule appointments and attend trade shows including FFANY (x2 annually) to cultivate and maintain editor relationships.

• Attend Skechers-hosted events as needed including BOBS from Skechers donation and adoption events store openings the Pier to Pier Friendship Walk and more.

Reporting & Performance Measurement

• Track measure and report PR performance including media impressions placements share of voice and campaign impact connecting PR efforts to broader business goals.

• Develop and present post-event and post-campaign recaps and performance reports.

• Manage the lifestyle budget ensuring spend remains on target while supporting annual forecasting and budget projections.

WHAT YOULL BRING:

• Consumer product experience required; experience in the footwear or apparel industry preferred

• Previous supervisory experience preferred

• Established contacts in fashion fitness charity and TV media preferred

• Genuine and demonstrated interest in fashion footwear and fitness

• Working knowledge of popular culture and current fashion/footwear trends

• Understanding of footwear design and technologies preferred

• Effective leadership skills to manage and motivate direct reports while maintaining a harmonious working environment

• Excellent communication skills (both written and oral)

• Ability to effectively give and receive feedback

• Exemplary organizational and time management skills

• Strong attention to detail

• Ability to multi-task and prioritise effectively

• Microsoft Office (Excel Word PPT Teams etc)

• Proficiency with Adobe Photoshop

• Experience with PR and media monitoring tools including Meltwater News Exposure and BusinessWire

• Strong ability to plan manage and track budgets effectively with experience developing reports that clearly demonstrate project ROI and overall impact

• Ability to work on-site at our Manhattan Beach headquarters

REQUIREMENTS:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required.

• Bachelors degree in Public Relations Advertising and/or Marketing or equivalent work experience

• 5 years of experience fashion athletic or footwear PR experience

The pay range for this role is $90000-$105000/yr USD.

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About Skechers

Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

Equal Employment Opportunity
Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing
To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.