Senior Manager, Brand Management Licensed & Exclusive Brands
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Job Location:
Bentonville, AR - USA
Monthly Salary:
$ 90000 - 180000
Posted on:
7 days ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
Senior Manager Brand Management Licensed & Exclusive BrandsThe Senior Manager Brand Management leads the strategic positioning governance and cross-functional execution of Walmarts proprietary and licensed brands. This role serves as the brand stewardensuring each brand has a clear role differentiated positioning and disciplined execution across assortment pricing architecture customer experience and partnerships.
This leader is responsible for managing complex licensing relationships and negotiations while building scalable processes that enable product development design sourcing quality merchandising site and marketing teams to bring brands to life consistently and profitably.
The role balances strategic brand leadership with operational rigorprotecting brand equity mitigating risk and ensuring customer-right outcomes.
What youll do...
Brand Strategy & Positioning- Define and maintain clear brand positioning guardrails and value tiers (Good/Better/Best) across assigned brands.
- Translate customer insights competitive assessments and performance data into actionable brand strategies.
- Ensure assortment decisions align with brand architecture and long-term growth platforms.
- Lead brand refreshes relaunches and disciplined exits when brands no longer meet customer or business needs.
- Develop and maintain brand books style guides and brand on a page tools to drive clarity and consistency across teams.
Licensing & Contract Management
- Lead negotiation and management of licensing agreements and brand partnerships.
- Forecast and oversee royalty structures ensuring margin accretion and financial compliance.
- Partner with Legal and Finance to structure contracts that mitigate risk and protect Walmarts interests.
- Monitor performance against contractual obligations service level agreements and brand standards.
- Identify and resolve contract discrepancies audit findings and compliance risks.
- Lead structured sell-offs renewals exclusivity agreements or brand exits when necessary.
Cross-Functional Brand Governance
- Establish and manage milestone processes that ensure brand integrity across product development calendars.
- Partner closely with:
- Product Development & Design (visual identity materials packaging standards)
- Sourcing & Quality (compliance execution standards)
- Merchandising (assortment strategy pricing architecture)
- Marketing & Site (content launch execution storytelling)
- Ensure proprietary and licensed items are aligned to approved brand categories and properly coded.
- Drive disciplined launch execution including clear roles timelines and post-launch reviews.
- Remove operational barriers that create brand inconsistency or customer confusion.
Financial & Performance Stewardship
- Monitor brand-level performance metrics including GMV margin royalty impact and inventory health.
- Provide performance readouts to licensors and internal stakeholders.
- Anticipate financial risks (inventory exposure contract obligations marketing commitments) and develop mitigation plans.
- Ensure pricing architecture supports EDLP and long-term brand equity.
Customer Experience & Brand Protection
- Safeguard brand integrity across in-store digital marketplace and marketing channels.
- Lead brand-gating and enforcement efforts to prevent third-party misuse of proprietary brands.
- Ensure launches deliver a cohesive and customer-right experience across all touchpoints.
- Align assortment storytelling and pricing to create intuitive trust-building customer journeys.
Leadership & Ways of Working
- Drive execution of complex cross-functional initiatives in ambiguous and high-pressure environments.
- Establish clear agendas decision frameworks and follow-up mechanisms to ensure accountability.
- Influence without direct authority across internal and external partners.
- Coach and mentor associates and cross-functional team members.
- Promote a culture of ownership urgency and operational excellence.
Key Skills & Capabilities
- Strong brand management expertise
- Licensing negotiation and contract acumen
- Financial literacy (royalty modeling margin impact inventory risk)
- Brands have clear guardrails and differentiated positioning.
- Licensing agreements are financially sound and risk-mitigated.
- Cross-functional teams execute consistently and on calendar.
- Launches are clean cohesive and customer-right.
- Risks are identified early and resolved proactively.
- Brand equity strengthens over time through disciplined governance.
Benefits & Perks:
Equal Opportunity Employer
Walmart Inc. is an Equal Opportunity Employer By Choice. We believe we are best equipped to help our associates customers and the communities we serve live better when we really know them. That means understanding respecting and valuing unique styles experiences identities abilitiesideasand opinions- while welcoming all people. Walmart Inc.participatesin E-Verify. Learn more aboutapplicant rights under Federal Employment Laws.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes we are the Fortune #1 company. Butyoullquickly findwerea company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the worlds most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us andyoulldiscover why we are a world leader in a culture of belonging sustainability and community involvement.From day oneyoullbe empowered and equipped to do the best work of your life.
At Walmart we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind body and wallet. Health benefits include medical vision and dental coverage. Financial benefits include 401(k) stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave) parental leave family care leave bereavement jury duty and voting. Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more. You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable. For information about PTO see Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
The annual salary range for this position is $90000.00 - $180000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Minimum Qualifications: Bachelors degree in Business Communications Marketing Business or related field and 4 years experience in brand development and management developing creative briefs marketing or related area OR 6 years experience in brand development and management developing creative briefs marketing or related area.Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Microsoft Office - Excel Vendor Management Working on cross-functional teams or projectsMasters: Business AdministrationPrimary Location...
1700 Se 5th St Bentonville AR 72716 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Senior Manager
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
