Senior Director, Product Content Operations

ABOUT onX

Were a team of builders adventurers and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone we build products that optimize every outdoor experience and inspire confidence to get out and go further.

Were a high-growth tech company. The pace is fast the work takes grit and ambiguity is part of the job. As the world changes around us we adapt - continuously evolving how we build prioritize and deliver.

Our business moves quickly and theres real opportunity to shape what we build next. Each of our verticals - Hunt Offroad Backcountry and Fish - is at a different stage of maturity which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset continually iterating and improving how we solve problems. We expect our people to use the latest tooling including AI thoughtfully and responsibly pairing human judgment with technology to increase quality speed and impact.

Our impact comes to life through the products we build in the stories of our customers and in our growing commitment to land stewardship and recreational access.

ABOUT THIS OPPORTUNITY

onX is seeking an experienced Product Content Data Operations Leader to build and scale the systems processes and teams that power how product content moves from source to customer experience.

At onX content refers to the structured semi-structured and unstructured data that powers our productssuch as mapping geospatial land ownership trails access points recreation information and other adventure-relevant datasets that help people navigate and understand the outdoors.

This leader will own the operational backbone of product content: the workflows tools governance and quality systems that ensure content is sourced processed validated and delivered reliably into our products.

This role is responsible for defining and scaling the content operations model and content programs for the company partnering closely with Product Engineering and Data teams to ensure that our content systems are efficient scalable and aligned with the needs of the product roadmap.

The ideal candidate brings deep experience managing large content or data ecosystems within technology products. They understand how operational rigor automation and strong governance unlock faster product innovation while maintaining data quality and trust. They also have an understanding of how mapping and geospatial data work and can power the product experience.

This role will also play a key role in evolving how we incorporate automation AI and potentially community-driven data into our content pipeline over time.

WHAT YOULL DO
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Own the operational system for product content

• Define and lead the operational strategy for how product content is sourced processed validated and delivered into onX products.
• Establish scalable workflows governance models prioritization frameworks and operational frameworks that support content quality reliability and speed to product.

Build and lead the content operations organization

• Lead and develop a team responsible for content operations and business processes including content analysts curation specialists and quality reviewers.
• Build organizational structure capabilities and operating rhythms that support scale and operational excellence.

Design scalable content platforms and processes

• Partner with Engineering and Data Engineering to design and evolve systems for content ingestion processing transformation and delivery.
• Ensure that content workflows integrate cleanly with product development and release cycles.

Drive operational rigor and quality

• Define content quality standards validation processes and governance models that maintain trust in onX data.
• Implement monitoring reporting and feedback loops to ensure content readiness and product reliability.

Scale content operations through automation and AI

• Identify opportunities to automate manual workflows across ingestion tagging validation and review.
• Understand leveraging AI and machine learning tools to improve efficiency data quality and operational scalability.

Enable new product experiences through content

• Collaborate with Product and Engineering leaders to translate emerging content opportunities into scalable operational systems.
• Ensure the content ecosystem supports evolving product capabilities and new customer experiences.

Evolve the companys proprietary data programs

• Oversee programs that contribute to onXs proprietary content advantage including partnerships datasets and emerging content sources.
• Explore opportunities to incorporate community or user-generated data into the content ecosystem in a structured and scalable way.

Measure and continuously improve the system

• Define and track operational metrics related to content throughput quality coverage and reliability.
• Use data and user insights to continuously refine content workflows and operational performance

• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work and continuously refining its use with sound judgment and validation.

WHAT YOULL BRING

• 12 years of operations leadership experience including 4 years driving content operations data operations and process management and 5 years leading and managing teams within scaling technology organizations.
• Experience working with data-intensive products.
• Demonstrated success in implementing BPM frameworks and continuous improvement methodologies.
• Experience with workflow management systems content curation and review platforms data QA tools and automation and AI solutions.
• A strong curiosity for exploring new technologies including AI
• A shared passion for and ability to demonstrate onXs Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel 6 times annually for multiple days to a corporate office or other onX strategic location such as a Basecamp.

ADDED BONUSES

Though not required we would be thrilled to consider candidates with any of the following:

• Masters degree or equivalent experience.
• Familiarity with geospatial principles and spatial databases
• Experience with multi-platform content delivery (web mobile app).
• Experience within the outdoors or location-based services industry.
• Familiarity with AI/ML tools for content tagging validation or automation.
• Experience managing user-generated content or community-driven datasets.

THE ONX EXPERIENCE

onX is a distributed company with more than 400 employees across the country. We come together regularly to work in person and stay connected through regional basecamps and a culture that balances individual ownership with deep collaboration.

While we move quickly were not a scrappy start-up. We operate with clear goals structure and frameworks that guide how we prioritize and execute. Priorities matter. While they may shift data shapes how we evolve as our business products and the world around us change.

Clear priorities and structure dont limit ownership - they make it possible. Youll have the autonomy to define your work and make meaningful decisions within clear strategic boundaries. Youll partner closely with others to solve complex problems and build solutions that scale across teams and platforms. Along the way youll be supported with feedback tools and opportunities to grow your craft as you take on new challenges.

WHERE YOU CAN WORK

onX has created a thriving distributed workforce designed to foster connection collaboration and shared experience across several US locations. We have two HQ locations in Bozeman and Missoula MT and established virtual workforce Basecamps in Austin TX; Denver CO; Kalispell MT; Minneapolis MN; Portland OR; Salt Lake City UT; and Seattle WA.

HOW YOULL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. Applicants can expect to make between $180000 to $224000 upon hire. The pay range will vary based on experience skills certifications and education among other factors as required in the job addition full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WERE OFFERING YOU

• Competitive salaries annual bonuses equity and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual Get Out Get Active funds to fuel your active lifestyle
• Flexible time away package that includes PTO STO VTO and paid holidays

PERFORMANCE ESSENTIALS

In this role success is driven by cognitive abilities such as concentration and problem-solving essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation please contact us at .

Position open until filled.

#LI-Remote

At onX we believe that unique perspectives make us stronger. By bringing together people with different experiences ideas and viewpoints we fuel innovation and move closer to our mission of awakening the adventurer in everyone. We are proud to be an equal opportunity employer and are committed to fairness not only in hiring but also in development compensation and promotion. Our goal is to build an inclusive community where every team member can show up authentically and thrive. Together we win as one team. Come join us!

onX Maps will never ask for credit card or SSN details during the initial application process. For your digital safety apply only through our legitimate website at directly via our LinkedIn page.

onX does not sell any Personal Information but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information see our .

As part of our interview process your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel. Please note onX respects all applicable laws regarding recording consent and you will have an opportunity to opt-out if preferred.