Digital Lead
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Job Location:
University Park, IL - USA
Monthly Salary:
$ 86300 - 129500
Posted on:
8 days ago
Vacancies:
1 Vacancy
Job Summary
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty staff technical service or student) please login to Workday to complete the internal application process. Please do not apply here apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State please login to Workday to complete the student application process. Please do not apply here apply internally through Workday.
If you are NOT a current employee or student please click Apply and complete the application process for external applicants.
Approval of remote and hybrid work is not guaranteed regardless of work additional information on remote work at Penn State seeNotice to Out of State Applicants.
POSITION SPECIFICS
Penn States Office of Strategic Communicationsthe Universitys central public relations and marketing divisionseeks a Digital Lead to serve as a strategic partner and primary liaison to assigned academic and administrative units and research institutes at Penn State. This role will play a critical part in shaping how the University delivers cohesive high-performing digital experiences at scale and will work closely with assigned areas to align unit and institutional goals with modern digital platforms governance standards and marketing technology capabilities.
As a member of the central web and digital team the successful candidate will serve as a confident strategist trusted advisor and strong collaborator who can translate complex digital systems into actionable guidance for senior leaders while helping Penn State advance enterprise-wide digital maturity.
This position offers a hybrid work arrangement that combines remote and on-campus working.
Key Responsibilities
- Strategic Partnership: Serve as the primary digital advisor to assigned units within the University translating priorities into actionable digital strategies
- Issue Resolution and Coordination: Act as a first point of contact for digital needs coordinating with designers developers content strategists and analysts to resolve issues and advance initiatives
- Enterprise Alignment: Ensure websites microsites and digital tools align with university standards for design accessibility CMS usage and governance while respecting local needs
- Digital Experience Enablement: Advise on effective use of Penn States Digital Experience Platform (DXP) analytics personalization and content systems
- Marketing Technology Integration: Partner with CRM and marketing technology teams (e.g. Salesforce Slate) to support lifecycle engagement campaign attribution and performance measurement
Preferred Skills and Experience
The ideal candidate will have:
- A strong understanding of modern digital ecosystems including CMS platforms analytics CRM integration and personalization
- Demonstrated ability to engage and advise senior stakeholders in complex organizations
- Excellent communication and relationship-building skills
- Experience in higher education government or large enterprise environments
- Experience working across decentralized teams or matrixed organizations
- Familiarity with CRM platforms (e.g. Salesforce Slate) and marketing automation tools
Desired competencies include:
- Digital strategy and systems thinking
- Stakeholder partnership and facilitation
- Governance and alignment
- Marketing technology fluency
- Analytics literacy
- Change navigation
- Executive communication
MINIMUM EDUCATION WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelors Degree 6 years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: NoneAbout Penn States Office of Strategic Communications
As Penn States central public relations and marketing division the Office of Strategic Communications is a fully integrated award-winning best-in-class marketing and public relations team defined by innovative strategy and breakthrough creative driven by measurable goals. We advance the University by strengthening and protecting the institutions reputation in regional national and international spheres of influence in ways that serve recruitment resource and leadership goals.
Spanning Penn States large-scale enterpriseincluding campus locations across Pennsylvania nearly 90000 students and an alumni base exceeding 700000the Office of Strategic Communications work encompasses all forms of communications and engagement ranging from branding marketing and trademark and event management to internal communications proactive and social media research communications and crisis and issues management. Weve attracted talented and diverse team members from private and public sectors at all levels of our division giving us the ability to build a strategic program of excellence recognized throughout the University.
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position including all possible grades is $86300.00 - $129500.00.Salary Structure - Information on Penn States salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional addition to comprehensive medical dental and vision coverage employees enjoy robust retirement plans and substantial paid time off which includes holidays vacation and sick time. One of the standout benefits is the generous 75% tuition discount available to employees as well as eligible spouses and children. For more detailed information please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .
Penn State is committed to and accountable for advancing equity respect and belonging. We embrace individual uniqueness as well as a culture of belonging that supports equity initiatives leverages the educational and institutional benefits of inclusion in society and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the universitys teaching research and service mission.
About Company
Penn State is a major, public, research-I university serving Pennsylvania and the global community. Learn more about our undergraduate, graduate, and doctoral degree programs.
