Head of Marketing, Industries (B2B)

Job Description:

About the Role:

As the Head of Marketing for the Industries business you will define the marketing strategy and plan to support the business strategic growth initiatives. This is a high-visibility cross-functional leadership role where you will transform market opportunities into tangible closed-won outcomes.

You will act as the primary marketing partner to the General Managers and Senior Leaders leading product marketing efforts to define value propositions and points of differentiation by market segment while maximizing the outcomes and success of lead generation campaigns. You will orchestrate a unified data-driven marketing ecosystem that optimizes the entire client lifecycle.

Three days a week in our Midtown Manhattan office is required.

You Will:

• Lead a centralized direct marketing organization for the Industries product suite: Enterprise News Factiva Newswires and New Products

• Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business strategic initiatives and are optimized for effectiveness

• Define the marketing strategy roles and resources needed to support Industries growth and target areas of opportunity as the Industries product suite evolves. Leverage customer feedback and market research to inform and prioritize plans

• In collaboration with business product and sales leaders define value propositions for product offerings for different markets and end users; enable your team to create case studies testimonials competitive battle cards and other sales support tools.

• Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets while staying within budget

• Collaborate with different teams within the central marketing organization to execute and optimize paid media online presence and event-related activities for target market segments

• Align closely with respective Sales leaders and organizations to optimize quality pipeline velocity and closed-won outcomes

• Track and measure lifecycle impact of leads through to closed won/lost opportunities to improve quality of leads delivered to sales and maximize ROI

• Establish a performance dashboard to monitor daily KPIs diagnose bottlenecks and optimize resource allocation

• Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness

• Lead exploration and testing of different channels for promoting awareness and engaging customers such as industry-specific events advertising and client dinners

• Collaborate with other marketing leaders and teams of B2B products within Dow Jones to share learnings

You Have:

• At least 15 years of B2B marketing experience in complex matrixed environments ideally within financial information services

• Experience with enterprise subscription products

• Extensive experience working with sales organizations in leading product and account-based marketing (ABM) activities and lead generation campaigns that shorten sales cycles and increase conversion rates

• Experience managing and developing direct reports

• Deep understanding of the full marketing mix (paid media events digital/online presence branding) and the ability to prioritize these levers based on ROI

• Experience working in or leading a centralized marketing model where you must influence teams without direct line authority

• Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency

• Ability to act as a trusted advisor to GMs and Business Leaders clearly articulating strategy justifying marketing investments and managing complex conversations

• The willingness to work on-site in our midtown Manhattan office 3 days each week

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Our Benefits:

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

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All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets .

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Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race color religion sex age national origin protected veteran status disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

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Were committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidates experience skills location and other relevant factors.

For bonus-eligible roles targets are determined based on multiple considerations including market benchmarks and individual contributions.

For benefits-eligible roles we offer a comprehensive and competitive benefits package covering health retirement wellbeing and more along with optional benefits to meet the diverse needs of our employees.