Growth Marketing Manager, Field
Job Summary
Position Overview
The Field Marketing Manager Americas will own and scale the field marketing engine for a high-impact business unit directly influencing pipeline growth accelerating revenue and shaping how we go to market across the region.
This is a highly visible role that blends strategy and execution. Youll design and orchestrate integrated campaigns events webinars and ABM programs; working side-by-side with Sales and cross-functional Marketing teams to turn ideas into measurable business outcomes.
If youre equal parts strategist operator and innovator; and excited to leverage AI to unlock smarter faster marketing - this role is for you.
Key Responsibilities
- Lead the development and execution of pod-level field marketing plans aligned to regional and business unit goals.
- Partner closely with Sales toidentifyand activate priority plays that progress opportunities through the funnel and into bookings.
- Build scalable field marketing programs and infrastructureleveragingAI to improve efficiency targeting and insights.
- Shape team-wide processes andworkflows andprovide day-to-day guidance and coaching to Field Marketing Specialists and Senior Specialists exerting influence without formal authority.
- Strategy and Planning
- Own the field marketing strategy and annual plan for an assigned Americas pod or business unit aligned to shared MQL pipeline andbookingstargets.
- Translate GTM plays and regional priorities into integrated field programs that pull the right marketing levers at the right time across the customer journey.
- Use datainsightsand AI tools toseizeopportunities refine targeting and continuouslyoptimizeprogram mix and investment.
- Campaigns Events & ABM
- Design and execute multi-channel field campaigns including events webinars ABMmotionsand localized programs that support both new logo and expansion goals.
- Own end-to-end delivery of field marketing activities brief development project management enablementexecutionand debriefs with extreme attention to detail and operational rigor.
- Partner with Demand Generation Product Marketing Brand and Corporate Events to ensure Americas field programs are on-brand on-message and coordinated across channels.
- Sales & Cross-Functional Partnership
- Build strong trust-based relationships with Sales leaders and AEs in the assigned pod/region; act as the primary marketing counterpart for planning and performance reviews.
- Align oncoverage models territories keyaccountsand follow-up expectations with BDR/SDR teams; ensure smooth handoffs from MQL to opportunity and into bookings.
- Collaborate with other Field Marketing Managers across Americas to share best practices standardize processes andidentifyopportunities to scale what works.
- AI-Enabled Execution & Innovation
- Champion the use of AI across field marketing workflows from audience and target account listrefinement to content creationtestingand reporting to increase throughput and impact.
- Pilot new AI-driven tactics in partnership with Brand Content and Demand Generation and document learnings to inform broader adoption.
- Measurement Reporting & Optimization
- Own pod-level field targets and KPIs; track and report on MQLs opportunitiespipelineand bookings influenced by field programs as well as marketing ROI.
- Build regular performance readouts for Sales and Marketing leadership surfacing insightsrisksand recommended optimizations.
- Use data toidentifygaps in the funnel propose correctiveactionsand test alternative approaches to unlock growth.
Required Experience/Skills
- 5 years of B2B SaaS field marketing or closely related experience (e.g. growth revenue campaign marketing) with a track recordof drivingpipelineand bookings with Sales.
- Deep experience building and executing integrated field programs across tactics such as events webinarsABMand partner campaigns.
- Demonstrable capability with AI tools with real use cases that improve operational excellencevisibilityand speed-to-impact in marketing programs.
- Motivated self-starter with aget stuff donemindset and the ability to set priorities manage multiple projects and hit deadlines with limited oversight.
- Strong interpersonal and communication skills (written and verbal) including comfort presenting to and influencing senior Marketing and Sales leaders.
- Proven ability to partner and develop strong relationships across all levels of a complex matrixed commercial organization.
- Highly organized process-driven operator with strong project management skills and extreme attention to detail.
- Commercialstrategicand data-drivenmindset;uses data and reporting to make decisionsoptimizeplans anddemonstrateimpact against regional growth goals.
- Proficiencywith core marketing and productivity tools (e.g. Salesforce Marketo Wrike Microsoft Office Suite) and comfort adopting new AI-powered technologies.
- Familiarity with the GRC space and experience working in a complex matrixed organization are strong pluses.
Pay Range
$99000 - $124000 CAD
About Us
Diligent is the AI leader in governance risk and compliance (GRC) SaaS solutions helping more than 1 million users and 700000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk build greater resilience and make better decisions faster.
Learn more or follow us onLinkedInandFacebook
What Diligent Offers You
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people.Diligent offers a flexible work environment global days of service comprehensive health benefits meeting free days generous time off policy and wellness programsto name a few
- We have teams all over the world. We may be headquartered in New York City but we have office hubs in Washington D.C. Vancouver London Galway Budapest Munich Bengaluru Singapore and Sydney.
- Diversity is important to us. Growing maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team facilitate dialogue and foster understanding.
Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology insights and connections they need to drive greater impact and accountability to lead with purpose. Our employees are passionate smart and creative people who not only want to help build the software company of the future but who want to make the world a more sustainable equitable and better place.
Headquartered in New York Diligent has offices in Washington D.C. London Galway Budapest Vancouver Bengaluru Munich Singapore and Sydney. To foster strong collaboration and connection this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations you will be expected towork onsite at least 50% of the time.We believe that in-person engagement helps drive innovation teamwork and a strong sense of community.
We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race color religious creed sex national origin ancestry citizenship status pregnancy childbirth physical disability mental disability age military status protected veteran status marital status registered domestic partner or civil union status gender (including sex stereotyping and gender identity or expression) medical condition (including but not limited to cancer related or HIV/AIDS related) genetic information or sexual orientation in accordance with applicable federal state and local also consider qualified applicants regardless of criminal histories consistent with legal requirements. See alsoDiligents EEO Policy and Know Your are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability you may contact us at .
To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.
Required Experience:
Manager
About Company
Diligent, a modern governance company, is the only comprehensive governance software provider featuring tools to improve and simplify modern day governance.