Director, Brand & Category

What will you work on
The Sales Strategy & Planning team connects our brands with customers categories and shoppers and is responsible for developing and informing our category and brand priorities go-to-market plans and oversee the US P&L for assigned business segment. The Director Sales Strategy & Planning leads strategic portfolio management planning to accelerate growth in the US market through close collaboration with our Global Brand and Sales teams for their category portfolio and associated brands.

How will you create impact

• Create and manage all aspects of the Commercial plans and marketing strategy for the assigned brands including category and brand positioning product positioning merchandising solutions omni-channel planning and marketing strategy and approach
• Manage the financial aspects of a portfolio of brands including costing and pricing P&L marketing budget forecasting promotional opportunities SKU rationalization and profitability analysis.
• Leverage POS data marketing performance and competitive insights to drive commercial results across a portfolio of brands.
• Manage relationship with external licensor partners and internal franchise teams on marketing plans budgets retail/commercial strategies and creative approvals.
• Participate in sales presentations and trade shows for US retailers and provide sales tools supporting successful sell-in of multiple brands.
• Partner with US Sales team for US Customer specific plans product offering brand promotional guidelines channel exclusives sell-in strategy feature space and retail media
• Partner with Marketing Activation team on strategies for social influencer and marketing execution.
• Partner with Global Brand Teams to inform future season planning with commercial and category insights volume recommendations and drive alignment on line plan prior to key stakeholder meetings
• People Management: Lead a team of direct reports on plans targets workload and development. Be a mentor within the wider business.

What are your skills and experience

• 10 years of consumer product brand and marketing management experience in a new product-oriented industry preferably in childrens toys
• 5 Years of Sr. Brand Manager or Director Level Experience
• College/University degree in Marketing or related field
• MBA a plus

#LI-Hybrid #LI-HM1

The anticipated pay range for candidates who will work in Toronto is $135000 to $155000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job years of experience within the required industry education etc. Spin Master Inc. is a multi-state employer and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation creativity and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

Whats it like to work here

Spin Master is a fast-paced hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isnt for everyone we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and/or assessment processes. Should you require an accommodation please contact our Talent Acquisition team by email at or by phone at and we will work with you to meet your accessibility needs.

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We do appreciate all interest; however only those selected for interview will be contacted.