Digital Marketing Officer

Salary: 32080 to 33002 with progression to 34610 per annum

Newcastle University is a great place to work with excellent benefits. We have a generous holiday package; plus the opportunity to buy more great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 23 April 2026

The Role

We have an exciting opportunity for a creative and driven individual to join our team as a Digital Marketing Officer within the Childrens Cancer North charity team.

Childrens Cancer North has a broad and growing portfolio of events and campaigns that raise vital funds to make life better for children with cancer. This role will support the delivery of these activities with creative freedom to shape campaigns and take ownership of selected events. We are particularly keen to attract new audiences and generate new income streams for the charity and you will play a key role in helping us achieve this.

While previous charity experience is welcome it is not essential. What matters most is strong marketing experience a passion for storytelling and confidence using digital tools and platforms.

You will lead on managing and developing our social media channels creating engaging content that inspires support and drives action. Strong copywriting skills are essential as is the ability to confidently interview a range of contributors including internal staff fundraisers beneficiaries and family members to create compelling informal blog content that brings our work to life.

We use WordPress and Google Analytics so experience with these platforms would be advantageous. However above all we are looking for someone with an aptitude and enthusiasm for digital marketing audience growth and impactful written content.

This role offers creative scope and the opportunity to make a meaningful difference. Youll receive tailored training and support depending on your development needs.

Youll be joining a small supportive team of seven colleagues and one regular volunteer who have worked for the charity between one and ten years. The role reports to Jennifer Crozier. As part of your onboarding Jenn will provide training on processes safeguarding context and guidance before you begin speaking with family members or beneficiaries.

If you are a confident communicator passionate about digital storytelling and motivated to use your marketing skills to create real-world impact we would love to hear from you.

This is a fixed term role for 2 years.

For all informal enquires please contact

• Experience of developing and delivering digital fundraising appeals or equivalent consumer marketing campaigns with the ability to generate compelling story ideas that inspire action.
• Excellent digital copywriting and proof-reading skills with a proven ability to create engaging accessible content tailored to different audiences and platforms.
• Experience of using digital marketing analytics tools (e.g. Google Analytics) to generate insights measure performance and produce meaningful reports.
• Experience of creating implementing and/or monitoring paid online advertising campaigns including Google Ads and social media advertising platforms.
• Experience of supporting the planning and delivery of marketing campaigns including creative idea generation budget awareness and implementation for fundraising or awareness initiatives.

Key Accountabilities

Responsible for developing and implementing marketing and communications campaigns for identified target audiences under the guidance of the Marketing and Communications Manager
Planning developing and integrating innovative digital content across multiple channels including - but not limited to - web social media video email digital newsletters and blogs
Work with the Childrens Cancer North team to create and deliver virtual fundraising and engagement events and activities to grow income for the charity
Create content for implement and manage the performance of online targeted advertising across social media platforms and Google
Manage digital communication channels and virtual challenge social media groups such as WhatsApp Communities
Working with the wider team support the implementation of marketing plans and budgets for key fundraising or awareness events and campaigns
Develop Childrens Cancer Norths presence across different social media platforms keeping abreast of current trends and seeking new opportunities within these platforms
Coordinate the development and delivery of digital fundraising appeals and proactively seek new opportunities
Support in the creation of visual imagery for Childrens Cancer North including the editing of photographs and production of video reels for social media through the capturing of quality photography and videography at key charity events and activities
Improve the online presence of Childrens Cancer North by ensuring all website pages are fully optimised for search including the administration of relevant metadata on all pages and assisting with the implementation of SEO keyword and link building strategies
Assist the wider team in the creation of people-centric content to improve awareness of the impact of the charitys work on its beneficiaries encompassing the gathering of quotes short form content for social media and informal blogs
Identify new opportunities to extend our reach attracting new supporters through maximising our use of digital platforms
Offer support and training to Childrens Cancer North staff and Charity Ambassadors so that they can support with content creation themselves offering them ongoing support and advice
Contribute to the monitoring measuring and evaluation of monthly metrics using a range of digital analytics tools. As well as producing more in-depth performance reports for key events and campaigns including commentary on insights learned
Create engaging copy alongside the Marketing and Communications Manager for use on the charitys website campaign landing pages and associated digital fundraising platforms
Ensure website content is kept up to date and relevant to the audience working alongside the Marketing and Communications Manager on web development tasks and the implementation of new pages or functionality
Assist the Marketing and Communications Manager in ensuring all digital supporter communications are in line with Childrens Cancer Norths values branding and messaging. Providing support and advice to colleagues within the charity on branding matters
Source commission and edit photography video and other graphic assets for online activities and website projects (with awareness of copyright legislation and usage)
Support the delivery of online or in-person campaign and event activity including evening and weekend work where necessary
To undertake any other duties as appropriate to the level of the post as determined by the Marketing and Communications Manager and the Head of Charity

The Person

Knowledge Skills and Experience

Experience of developing digital fundraising appeals (or equivalent digital consumer campaigns) and story ideas that inspire action
Excellent digital copywriting and proof-reading skills and experience of writing engaging and accessible content
Excellent time management and organisational skills with the ability to prioritise workload work under pressure and meet multiple deadlines
Experience of content planning and delivering messaging across a range of channels including email web and social media within a professional environment - ideally with a background in promoting charitable funding
Experience of managing and monitoring social media channels or engaging with online audiences
Experience of using digital marketing analytics tools such as Google Analytics and within social media platforms to generate relevant insights and reports
Good understanding of the importance and best practice of Search Engine Optimisation ideally with additional experience of implementing this
Experience in using web content management systems such as WordPress
Good understanding of different social media platforms including experience of keeping abreast of current trends and seeking new opportunities within these platforms
Experience of working across different channels of communication and creating content for different audiences
Experience in photography/video editing and use of design software e.g. InDesign/Premiere Pro/Canva
Excellent IT skills including Microsoft packages (Word Excel PowerPoint and Outlook)
Experience of creating implementing or monitoring online advertising through Google Ads and social media platforms like Facebook Instagram or LinkedIn

Desirable

Experience in working in the voluntary sector within a marketing or fundraising role
Experience in training and digitally upskilling others
Experience of supporting the delivery of online or in-person events
Awareness and understanding of issues relating to digital communications including understanding digital rights usage and copyright

Attributes and Behaviour

Gathering information gathers a broad range of relevant information from internal and external sources making this information widely available. Uses information to gain competitive advantage
Communicating uses clear concise and accurate communication tailoring the approach accordingly and encouraging a two-way communication process
Understanding others understands colleagues supporters and other stakeholders
Creativity you can develop creative ideas and transform them into practical reality adopting a creative approach to problem solving
Team working You will be able to work collaboratively with others playing a positive role in a small team environment

Qualifications

A relevant degree or equivalent educational qualification and/or relevant work experience

Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary we aim to provide a welcoming place of safety for all offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits supports and retains colleagues from all sectors of society. We value diversity as well as celebrate support and thrive on the contributions of all of our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a GoldAthena Swan award in recognition of our good employment practices for the advancement of gender equality. We also hold a Race Equality CharterBronze award in recognition of our work towards tackling race inequality in higher education REC. We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition we are a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID: 29254