Email & Social Media Marketing Executive (B2B)

The Role
XP Power is a global leader in power supply solutions. We are looking for a detail-oriented data-led and technically savvy B2B Email & Social Media Marketing Executive to join our friendly approachable and successful digital marketing team.

This is a hands-on execution role in which email marketing is your primary driver of audience engagement. You wont be writing all content from scratch; our specialists will provide approved technical copy. Your job is to use your marketers eye and channel know-how to adapt edit and optimise that content so it performs for each channel.

Supported by the wider marketing team you will play a key part in our transition to Salesforce Marketing Cloud taking ownership of the day-to-day building automation and deployment of impactful emails to our global audience of electrical engineers. You will also manage our social media presence (primarily LinkedIn) using Sprout Social.

Key Responsibilities
-Email Build & Deployment: Use Pardot/Salesforce Marketing Cloud to build segment and schedule global email campaigns. You will own the execution process to ensure content reaches the right audience at the right time.
-Social Media Execution: Create schedule and publish content across social channels via Sprout Social to ensure a consistent flow of brand awareness that supports our wider marketing activity.
-Content Optimisation: Using a mix of editing and writing take approved technical copy and suggest high-impact changes to subject lines CTAs and messaging hooks. Ensure the final output is attention-grabbing conversational and optimised for the channel.
-Quality Control: Deliver assets ready for final sign-off with no typos working links meaningful copy and consistent formatting design and brand across all platforms.
-Reporting & Testing: Run A/B tests on formats design styles and messaging. Bring together the data that explains the what why and how behind success and engagement levels.

Experience & Skills
-B2B Experience: 2 years of experience in B2B email and social. media marketing with a heavy emphasis on email execution.
-Email Automation Tech: Experience with Pardot Mailchimp or similar email automation platforms. Familiarity with Salesforce Marketing Cloud is a plus though training is provided.
-Social Media Awareness: Experience managing professional social channels (primarily LinkedIn) to maintain brand presence and visibility. (Note: This is a smaller supporting part of the role compared to email).
-Data-Focused: Comfortable looking beyond just the numbers to explain real-world engagement. You can show the true value of email and social tactics by identifying key lessons learned to improve future performance.
-Organised: Able to manage a busy global calendar stick to approval processes and remain agile as priorities shift.

What Were Looking For
-Eye for Detail: You take pride in accuracy and know what looks good catching the small errors in content design optimisation or formatting that others miss.
-Proactive & Clear Communicator: You follow the team plan but suggest better ways of doing things as you review performance data. Youre a clear communicator who prefers simple direct language over marketing jargon
-Team Player: You value our two days in the office for face-to-face collaboration 1-1s and team alignment.

Additional Information :

Reporting to the Digital Marketing Manager we offer hybrid working (2 days in the office each week in Pangbourne Berks) and an early finish at 3 pm on Fridays. Youll be part of an inclusive friendly ambtious team that has achieved great results making you part of a winning environment.

Remote Work :

No

Employment Type :

Full-time