Regional Marketing Senior Lead Consumer LATAM

Drive Wises regional marketing strategy and execution for LATAM (Brazil as primary focus). Identify key growth drivers priority segments and in-market opportunities to increase penetration customer acquisition and retention.

This role blends strategic ownership with hands-on execution. You will shape Wises positioning and growth strategy locally while working closely with centralized marketing teams who own channel execution across Performance Brand CRM SEO Content and Social.

Key responsibilities:

• Own and execute the regional marketing strategy to drive sustainable growth grounded in clear segmentation positioning and use-case prioritization.

• Identify priority audiences local insights regulatory considerations and differentiated messaging that resonate in Brazil.

• Lead hands-on market research competitive analysis and customer insight development to inform strategic decisions.

• Work alongside centralized marketing teams to influence messaging prioritization and investment decisions based on local market data.

• Develop and execute net-new local initiatives not owned by central teams including partnerships sponsorships offline activations and promotions.

• Build and manage strategic relationships with local partners agencies and external stakeholders.

• Partner with Product PMM Compliance and PR teams to ensure local activations align with regulatory requirements and business priorities.

• Analyze regional marketing performance and unit economics to optimize initiatives and resource allocation.

• Be accountable for the P&L impact of local initiatives and ensure efficient deployment of budgets.
  Identify and test new growth opportunities that unlock incremental adoption in Brazil.

• Report on regional performance challenges and opportunities to leadership.

Qualifications :

• Significant experience in marketing growth or regional expansion roles within B2C environments; fintech or regulated industries preferred.

• Strong ability to define market strategy through segmentation positioning and commercial insight.

• Demonstrated experience operating in matrixed organizations influencing centralized teams while independently driving local execution.

• Hands-on experience delivering in-market initiatives such as partnerships activations or campaigns.

• Strong understanding of fintech unit economics including CAC retention activation and revenue drivers.

• Ability to translate market data and performance analysis into strategic decisions.

• Excellent communication and stakeholder management skills with the ability to influence cross-functional teams.

• Excellent command of written and verbal English and Portuguese; Spanish is a bonus.

Additional Information :

Benefits

•  Salary range for this role is between 31385BRL and 46154BRL
•  RSUs in a rapidly growing company
•  Flexible working model During the first six months youll be in office most days of the week to become fully immersed in Wises culture and ways of working. After the initial period youll be in office at least 3 days per week. 
•  An annual self-development budget
•  Health and dental allowance for you and your dependents
•  Company-paid: Life Insurance and an EAP program
•  Paid time off: 30 days vacation 3 Me days 1 volunteer day annually
•  A paid 6-week sabbatical leave after four years
•  18-weeks of paid parental leave after a year with us and child care assistance
• Transportation vouchers
• Food (708 BRL per month) and Meal (1166 BRL per month) vouchers
•  TotalPass access to 3500 gyms and studios throughout Brazil

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

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Remote Work :

No

Employment Type :

Full-time