Email CRM Specialist

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role:Email CRM Specialist

Location: Toronto Canada

About the role:

Youllbe the strategic mind behind email campaigns and automated journeys that strengthen customer relationships and drive business growth. Working at the intersection of data analytics customer insights and creative executionyoulltranslate customer behaviors into targeted communications that feel personal and for someone who can balance automation efficiency with human connection finding opportunities to deliver the right message at the right moment. Success means building email programs that customers genuinely value while achieving ambitious engagement and conversion targets.

What you will be doing:

• Design and execute email campaigns that drive engagement conversions and customer lifetime value across segments
• Build automated customer journeys including welcome series nurture campaigns and retention flows that guide users through key touchpoints
• Analyze campaign performance using metrics like open rates click-through rates conversion rates and revenue attribution tooptimizefuture sends
• Collaborate with creative teams to develop email templates subject lines and content that resonate with target audiences
• Manage email databases ensuring data quality segmentation accuracy and compliance with privacy regulations
• Transform customer data and behavioral insights into targeted campaigns that feel personalized and relevant
• Guide A/B testing strategies for subject lines send times content formats and call-to-action placement
• Coordinate with product sales and customer service teams to ensure email communications support broader customer experience goals
• Stay current with email marketing best practices deliverability standards and platform updates tomaintainhigh inbox placement
• Deliver campaigns that improve key metrics such as subscriber growth engagement rates and revenue per email

What you need to be great in this role:

• A track recorddemonstratingsuccessful email marketing campaigns with strong analytical and optimization skills
• Proficiencyin email marketing platforms such as MailchimpKlaviyo HubSpot or Salesforce Marketing Cloud
• Experience with marketing automation including trigger-based campaigns and customer journey mapping
• Understanding of email deliverability compliance requirements (GDPR CAN-SPAM) and inbox placement optimization
• Ability to analyze campaign data and translate insights into actionable optimization strategies
• Strong copywriting skills for subject lines email content and calls-to-action that drive engagement
• Experience with customer segmentation personalization and dynamic content strategies
• Knowledge of HTML/CSS for email template customization and troubleshooting
• Proficiencywith Gen AI tools (ChatGPT Claude ) to enhance email copywriting subject line generation and campaign ideation
• Agentic mindset: ability to break down complex customer journeys systematically andidentifyoptimalengagement strategies
• Experience using AI for content personalization audience segmentation analysis and performance optimization
• Understanding of AI capabilities and limitations in email marketing with strong human oversight for brand consistency
• Ability toleverageAI tools whilemaintainingauthentic brand voice and customer-centric messaging
• Experience with financial services fintech or regulated industries and their compliance requirements
• Knowledge of advanced segmentation strategies and predictive analytics for customer lifetime value
• Experience with cross-channel marketing integration including social SMS and web personalization
• Understanding of email design systems and responsive email development
• Familiarity with customer data platforms (CDPs) and CRM integrations
• At the time of thisposting the base salary for this position may range from$85000.00to$95000.00 CAD.Individual compensation varies based onjob relatedfactors including location business needs level of responsibility experience and qualifications. The range listed is just onecomponentof OLIVERs total compensation package.

Req ID: 17011

#LI-midsenior

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.