Social Media Analyst

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role:Social Media Analyst

Location: Toronto Ontario

About the role:

Youllhelp shape how our ice cream brands show up acrosssocial buildingthedata and insights engine behind work that stops scrolls and taps into culture. Working attheintersection of analytics strategy and cultureyoulluncoverthetrends that inspire content while developingthemeasurement frameworks that track performance and impact.

Youll establish and own how success is measured - from building frameworks and benchmarks to setting up dashboards and social listening tools to delivering a regular cadence of cultural and performance reporting. This role is focused on connecting whats happening in culture with how brands respond on social translating audience behavior platform shifts and performance data into insights that inform content campaigns and creative direction.

What you will be doing:

• Deliver frequent audience category and social insights to guide brands on social platforms using data from various sources to understand audience needs behaviors and cultural trends
• Proactively share insights to inform strategy ideation content generation and campaign planningcovering both evergreen and reactive cultural perspectives
• Conduct social channel audits competitor reviews and comprehensive social insight reporting
• Aggregate and mine data from multiple sources to create rich audience segmentation and uncover actionable opportunities
• Champion behavioral science approaches where applicable to deepen audience understanding
• Build measurement frameworks aligned to strategicobjectives defining benchmarks and targets across brands
• Set up andmaintainsocial listening tools tomonitorbrand health competitor activity and emerging trends
• Design and manage performance dashboards for real-time and longitudinal insight across owned earned and paid social
• Set track and evaluate KPIs to measure content and campaign effectiveness - including GenAI-powered initiatives
• Deliver weekly and monthly performance reports tracking content and campaign effectiveness against KPIs
• Produce regular culturaltrend reportsthat surface audience behaviors cultural movements and platformshiftsrelevant to brands
• Create ad hoc reports for campaigns opportunities and strategic initiatives as needed
• Interpret performance data to provide actionable creative and content recommendations
• Inform test-and-learn cycles to continuously improve performance
• Partner with internal and client teams to ensure insights inform both strategic direction and tactical execution
• Translate complex data into compelling narratives that non-technical stakeholders can understand and act on
• Championtheadoption of analytics tools and emerging AI capabilities to enhance insight generation and reporting
• Leverage AI-driven and predictive modeling tools to enhance performance optimization

What you need to be great in this role:

• 5 years in social analytics insights or performance measurement roles within agency or brand environments
• Strong experience building measurement frameworks setting KPIs and creating reporting systems
• Proficiencywith social and audience research platforms (Brandwatch Sprinklr GWI YouGovAudiense or equivalent)
• Knowledge of performance measurement techniques from social analytics to content testing and media attribution
• Proven ability toidentifycultural trends audience behaviors and platform shifts and translatethem into actionable recommendations
• Experience working across audience insights social and performance teams including paid and influencer marketing
• Excellent ability to distill complex data into clear compelling narratives for non-technical audiences
• Strong data visualization skills and confidence presenting insights proactively
• Comfortable across social listening performance analytics and dashboard platforms
• Experience with AI analytics tools and GenAI content evaluation a plus
• Familiarity with major LLM platforms desirable
• Self-starter who can build cadence and structure around reporting
• Thrives in fast-paced changing environments and balances recurring deliverables with ad hoc requests
• Experience with major consumer brands preferred
• At the time of thisposting the base salary for this position may range from CAD $85000.00to$95000.00.Individual compensation varies based onjob relatedfactors including location business needs level of responsibility experience and qualifications. The range listed is just onecomponentof OLIVERs total compensation package.

Req ID: 17113

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.