Senior Associate, Social Media

Global Health Strategies is seeking a creative Senior Associate Social Media who has advanced skills in LinkedIn and vertical video content creation (TikTok Reels Shorts) with hands-on experience producing editing and distributing engaging written and video content. This person must be able to work out of our NYC office and should have a record of accomplishment of building visibility engagement and creating content on LinkedIN. They should also have demonstrated experience in the Global Health space.

The ideal candidate is also passionate about global health and social development and brings strong geopolitical awareness sound editorial judgment and a clear point of view on how digital platforms particularly LinkedIn can be used to engage policymakers funders partners and other priority stakeholders.

Senior Associates spend most of their time supporting client work but also contribute to internal thought leadership and digital innovation helping strengthen how GHS leverages platforms to influence global conversations.

This role is based in New York City with an expectation of 3 days per week in the office.

About the Position

This role will work closely with GHS account teams and will play a significant role in GHS growing client executive leadership communications practice. The role is highly execution-focused and content-driven with responsibility for managing channels producing and publishing content.

Key Responsibilities

• LinkedIn & Executive Communications:
  • Strategy: Advise on strategies to engage key stakeholders and elevate the discourse and exchange on the platform; stay abreast of trends and new tactics on the platform
  • Content Creation: draft and publish executive and organizational content aligned with broader advocacy strategies.
  • Vertical video production: Provide hands-on support for shooting and editing social videos with an understanding of what works natively on this platform as well as others.
  • Content translation: Distill complex global health and policy issues into accessible compelling posts that resonate with target audiences.
  • Platform expertise: Stay abreast of digital trends and new tactics; monitor real-time discourse and identify timely engagement opportunities.
  • Content management: Manage content calendars aligned with campaign milestones reports and key policy moments.
  • Performance analysis: Track performance metrics generate insights and refine content and strategy accordingly.

• Cross-channel platform management:
  • Platform operations: Manage the day-to-day execution and operation of social media channels (e.g. LinkedIn Instagram X/Twitter Bluesky and emerging platforms) for GHS and client accounts.
  • Knowledge sharing: Collaborate with staff to develop multimedia content including graphics short-form video carousels and interactive formats.
  • Social listening: Monitor social conversations global policy discourse and influencer activity relevant to client priorities flagging opportunities risks and real-time engagement moments.
  • Measurement and reporting: Support social media measurement and reporting including performance tracking insight generation and optimization recommendations.
  • Process documentation: Document social media processes workflows and platform best practices; support internal trainings as needed.
  • Ad hoc project support: Provide project management and execution support including meeting notes work plans timelines and budget tracking as required.

Requirements and Qualifications

• 3-5 years of overall experience with advanced expertise in LinkedIn a strong understanding of the social and digital media ecosystem including TikTok X/Twitter YouTube podcasts and livestreaming.
• Bachelors degree in Communications Journalism Global Health International Affairs or related field.
• Demonstrated content creation skills excellent writing and editing skills with the ability to simplify complex topics for public audiences.
• Experience in social media in global health or other social development companies/organizations agency experience a plus.
• Strong organizational skills and attention to detail.
• Entrepreneurial mindset creativity and demonstrated interest in global health and policy.

About Global Health Strategies

Global Health Strategies (GHS) is an international consulting firm that uses advocacy communications and policy analysis to advance issues and power campaigns that improve health and well-being worldwide. We work across some of the worlds most dynamic regions to enable policy innovation mobilize resources and build political willengaging global and local audiences to drive change.

At the heart of our work is the vision of a world where everyone no matter where they live has the opportunity to live a healthy life. We pursue this goal by working with clients to promote research and development for urgently needed medicines advocate for services on behalf of at-risk populations and strengthen vulnerable health systems so they can remain resilient in the face of modern threats.

The GHS team is comprised of exceptional communicators content producers and collaborators who execute efficiently while bringing fresh ideas to their work. They also bring a sense of humor and enjoy working together.

Salary Range: $80000 - $90000