Senior Brand Content Lead

At Collective Health were transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology compassionate service and world-class user experience design.

Collective Health is looking for a versatile and tech-forwardSenior Brand Content Lead to join our Marketing team. This isnt your traditional writing role. We are looking for a storyteller who views AI as a creative partner and knows how to wield it to accelerate our content engine without losing the human touch that defines our brand.

Reporting to the Head of Brand and Experiential Marketing you will manage the creation and execution of our content across marketing channels primarily focused on member communications growth/advertising website & brand level content and emails & newsletters as well as thought leadership pieces. Youll collaborate with internal stakeholders to research write and publish high-impact content for a complex ecosystem of prospects partners brokers and members. Youll focus on ways to syndicate and atomize content to accelerate our work and bring a consistent vibrant and authentic voice to Collective Health.

The ideal candidate is a creative technologist and content engineer. This role requires an individual who can move beyond simple content creation to designing orchestrating and governing AI-powered content systems. You must be an exceptional writer and editor but more importantly understand how to leverage tools like Google Gemini and Claude to build structured content pipelines that manage acceleration enforce governance and maintain a consistent brand voice at enterprise scale.

What youll do:

• AI-Powered Content Acceleration: Manage and optimize AI writing tools ( Google Gemini) to draft refine and scale content production across key areas of responsibility acting as the primary member communications and engagement writer building out advertising web social media lifecycle campaigns to support marketing and driving the creation of thought leader articles.
• AI Content Systems Design & Orchestration: Design architect and optimize structured content pipelines using AI tools ( Google Gemini) to scale content production. This includes systematizing brand voice consistency through prompt engineering and model training and orchestrating cross-channel content ecosystems (e.g. a single asset can be adapted for web social and email).
• Full-Spectrum Writing: Pitch write and edit original copy for a range of B2B marketing materials including social media posts advertisements white papers blog posts thought leadership and SEO-optimized landing pages.
• Experiential & Event Storytelling: Craft the narrative arc for our high-visibility events. This includes writing compelling session titles/abstracts webinar scripts keynote talking points and on-site environmental copy (booth signage badges and swag messaging) that creates a cohesive attendee journey.
• Cross-Functional Collaboration: Partner with Brand Product Marketing Growth and Communications to interpret creative briefs and translate complex health benefits concepts into clear engaging narratives for various audiences.
• Strategic Editing: Act as the human filter and oversight for AI-generated drafts on key marketing workstreams ensuring every piece of content meets our high standards for brand voice accuracy and legal compliance.
• Architecting Feedback Loops: Design and implement systems that capture performance data and automatically feed it back into the content creation process to drive continuous improvement and data-driven content evolution.
• Brand Stewardship: Present copy concepts to internal teams and advocate for the member-centric language that sets Collective Health apart and function as one of Marketings representatives in our cross-functional Content Guild.

To be successful in this role youll need:

• Minimum 5 years of experience in copywriting preferably within B2B tech an agency (creative/marketing/digital) HR tech or healthcare. Preference for a Bachelors degree or Masters degree in a related field such as creative writing communications marketing business healthcare or public policy.
• AI Content Engineering: Demonstrated experience in engineering content systems and workflows using AI. This includes developing advanced prompt libraries implementing automated quality checks for brand compliance and training models to ensure personalization at scale aligned with strategic objectives.
• Multi-Format Mastery: You are as comfortable writing a 15-word punchy ad headline as you are a 15-minute webinar script or a 1500-word white paper.
• Disruptive Mindset: Youre bored by corporate speak. You have a bias toward clarity and action and a passion for breaking through the jargon and noise in the digital health space.

Stand Out From the Crowd

• Portfolio Excellence: A portfolio that showcases a mix of long-form thought leadership punchy growth marketing and tangible examples of event or experiential copy.
• Industry Context: Experience navigating the complexities of healthcare or health insuranceyou know your HDHPs from your PPOs.
• Scale Strategy: Youve successfully managed high-volume content calendars or content factories demonstrating the ability to enforce brand governance quality and compliance across all outputs while leveraging modern automation and acceleration tools.

Pay Transparency Statement

This is a hybrid position based out of one of our offices: Plano TX or Lehi UT. Hybrid employees are expected to be in the office two days per week.#LI-hybrid

The actual pay rate offered within the range will depend on factors including geographic location qualifications experience and internal addition to the salary you will be eligible for 65000 stock options and benefits like health insurance 401k and paid time off. Learn more about our benefits at UT Pay Range

$88000 - $110000 USD

Plano TX Pay Range

$96800 - $121000 USD