Director, Digital Content

The Director Digital Contentis responsible forthe strategy development and publishing of content across ourowneddigital channels - including social media company websites intranet and email. This role sits at the intersection of marketing storytelling and operations ensuring our brand voice is consistent and compelling across every touchpoint. The ideal candidate isequal partsstrategic thinker and hands-on executor; comfortable navigating a complex enterprise environment while collaborating with stakeholders across the organization.

What Youll Do

Content Strategy

• Partner with SVPBrand Marketing to develop and execute content strategy aligned with business objectives

• Perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across channels

• Make channel recommendations based on audience content type and organizational goals

• Manageeditorial calendarto ensure consistenttimelycontent delivery

Content Creation

• Partner across the agency to create and curate compelling content forsocial company websites intranet and CRM

• Collaborate with designers to source and collect visual assets for social and intranet content

• Develop and publish content forinternal andexternal audiences

• Leverage AI tools to enhance content creation efficiency and quality

• Ensure all content adheres to brand voice guidelines andmaintainsconsistency across channels

Publishing & Operations

• Manage content requests through ticketing system coordinating with stakeholders across the organization

• Maintain content freshness ensuring information isaccurateandup-to-date

• Oversee press page updates and related external communications

• Manage andmaintainCRM platform to support email marketing efforts

• Publish and manage content across CMS platforms primarily WordPress

• Manage intranet content publishing and updates

Analytics & Reporting

• Track and report on content performance metrics (engagement traffic conversions) across channels using Google Analytics and other tools

• Provideactionable insights tooptimizecontent strategy and inform decision-making

• Stay current with digital marketing trends platform updatescompetitivesitesand emerging tools to keep strategies fresh and effective

Who You Are

• A strategic thinker who can balance big-picture planning with hands-on execution

• An excellent communicator and collaborator comfortable working across multiple teams and stakeholders

• Detail-oriented with strong organizational skills to manage multiple projects and deadlines

• A proactive problem-solver who can navigate a complex multi-faceted enterprise environment

• Adaptable and comfortable with evolving priorities and new platforms

• Passionate about content and staying current with digital trends

• A deep understanding of the agency/media/marketing landscape

Preferred Skills & Experience

• 7-10 years of experience in digital content management content marketing or related roles

• Working knowledge of HTML and CSS

• Proficiencywith CMS platforms particularly WordPress

• Experience managing social media channels for a brand

• Familiarity with intranet/SharePoint publishing platforms

• Experience with content analytics and reporting tools

• Demonstrated ability to use AI tools to support content workflows

• Strong writing editing and proofreading skills

• Experience in Advertising Media Publishingand/orEnterprise B2B Tech

Nice to Have

• SEO/AEO/GEO fundamentals and best practices

• Experience withAkuminaor similar enterprise intranet platforms

• Experience with HubSpot or similar email marketing/CRM platforms

Certificates Licenses and Registrations

No requirements for certificates licenses and/or registrations

Physical Activity and Work Environment

Occasionally the employee might be asked to perform minimal physical activity in support of onsite event execution

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