Senior Manager, Brand Strategy and Identity

JOB DESCRIPTION:

Senior Manager Brand Strategy & Identity

Abbott Park IL or Chicago IL (Willis Tower)

Abbott is seeking a strategic and highly collaborative brand leader to help bring our brand strategy to life across a complex global product portfolio. As Senior Manager Brand Strategy & Identity you will play a critical role in operationalizing Abbotts brand architecture naming systems and support our governance frameworksensuring clarity consistency and scalability across businesses markets and audiences.

You will serve as a trusted partner to global business units marketing leaders legal and agency partners helping teams navigate strategic brand decisions with confidence while protecting and strengthening Abbotts brand integrity. This role sits at the intersection of strategy and execution translating high-level brand principles into practical actionable systems that enable growth.

Responsibilities

Brand architecture strategy and execution

Define maintain and operationalize Abbotts brand architecture principles across corporate business unit and product portfolios. Partner with business leaders to evaluate portfolio structures sub-brand relationships and brand integration strategies for new products and acquisitions.

Naming and nomenclature leadership

Lead end-to-end product naming workflows including strategic evaluation trademark screening and linguistic validation in close partnership with legal and marketing teams.

Brand governance and alignment

Serve as a key liaison between Corporate Brand and business-unit marketing teams. Establish and manage governance processes that ensure brand decisions align with Abbotts standards while enabling speed clarity and scalability.

Integration and transformation support

Support brand integration efforts tied to acquisitions portfolio shifts and organizational change ensuring seamless alignment with Abbotts brand strategy and identity system

Cross-functional collaboration

Work closely with global marketing legal regulatory and external agency partners to resolve complex brand strategy questions and bring clarity to ambiguous scenarios.

Measurement and reporting

Track and report on brand health compliance and adoption metrics translating insights into clear recommendations for senior leadership.

Insights and continuous improvement

Monitor industry trends competitive naming conventions and emerging best practices to keep Abbotts brand system modern relevant and effective. Identify opportunities to improve brand clarity navigation and portfolio performance.

Qualifications

Bachelors degree in Marketing Business or a related field

8 years of experience in brand management brand strategy or marketing strategy

Deep understanding of brand architecture naming systems and brand governance

Experience working with global brands and regulated industries strongly preferred

Strong project management communication and stakeholder-influencing skills

Ability to balance strategic thinking with hands-on execution in a highly matrixed organization

Advanced technical fluency in Microsoft 365 suite (expert-level PowerPoint Excel Word)

The base pay for this position is

In specific locations the pay range may vary from the range posted.

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Senior Manager