Global Director, Creative Performance & Analytics

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

This role will be ON SITE at our Needham MA HQ 3x a week

Applicants must be currently authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship.

The Director of Creative Performance & Analytics is a global leadership role responsible for elevating how creative effectiveness is measured understood and optimized across the full funnel. This role sits at the intersection of data creativity and culturepartnering closely with Creative Consumer Insights (CI) Media & Analytics Marketing/IMC and Social teams to ensure creative work drives both brand relevance and commercial impact.

This leader will report into the SVP Creative Services and build and scale a Creative Performance and Analytics function from the ground up developing new frameworks tools and ways of working that go far beyond standard metrics like CTR and view rates. The goal: generate actionable creative insights that directly inform ideation execution and evolution of creative work pre-launch and in-market across global markets.

Key Responsibilities

Creative Performance Strategy

• Define and lead the global creative performance and analytics measurement strategy across all channels and platforms.
• Establish best-in-class frameworks for evaluating creative effectiveness across the full funnel from awareness and consideration to conversion and long-term brand impact.
• Elevate deep creative diagnostics that connect creative choices to sales performance brand lift and cultural relevance and translate these insights to creative teams to action.

Pre-Launch Creative Intelligence

• Partner closely with Consumer Insights & Strategy teams to inform creative development before launch.
• Translate qualitative and quantitative insights into clear actionable guidance for creative teams during ideation and concept development.
• Help creative teams understand what will resonate with consumers and culture before creative goes live.

In-Market & Post-Launch Analysis

• Lead post-launch creative performance analysis across global markets and platforms working with Media & Analytics teams.
• Identify what is working why its working and how creative can be optimized evolved or scaled.
• Deliver concise compelling recommendations that creative teams can act on quickly.

Cross-Functional Partnership

• Act as a strategic partner to Creative Leads and teams embedded in the creative processnot a downstream reporting function.
• Collaborate closely with Media Analytics Marketing/IMC and Social teams to ensure alignment between creative media strategy and performance goals.
• Serve as a trusted advisor to senior leadership on creative effectiveness and investment decisions.

Team Building & Leadership

• Build and lead a high-performing Creative Performance team from the ground up.
• Define roles capabilities and career paths while fostering a culture that blends analytical rigor with creative curiosity.
• Mentor team members to think like creative strategists not just analysts.

Platforms Tools & AI

• Bring deep knowledge of media platforms creative performance tools and emerging AI capabilities.
• Identify and implement tools methodologies and AI-driven solutions that increase efficiency speed and creative impact.
• Stay ahead of industry trends in creative measurement experimentation and optimization.

Qualifications & Experience

• 8 years of experience in analytics performance or measurement with a strong focus on creative effectiveness.
• Proven experience analyzing creative performance across multiple channels and platforms including digital social and emerging media.
• Demonstrated ability to translate data into clear compelling creative recommendations.
• Strong understanding of how creative drives business outcomes not just engagement metrics.
• Experience working in a global matrixed organization and influencing across functions.
• Prior experience building or scaling teams strongly preferred.
• Deep familiarity with creative testing experimentation brand lift MMM and/or attribution approaches as they relate to creative.
• Knowledge of AI tools and modern analytics platforms that support creative development and optimization.

What Success Looks Like

• Creative teams actively seek out this function as a strategic partner to help elevate their creative output and drive sales.
• Creative insights directly shape ideation execution and iteration of work across markets.
• The organization has a shared elevated understanding of what great creative means and how to measure it.
• Creative work becomes more effective more efficient and more culturally and consumer relevant driving measurable business growth.