CRM Operations Manager Valencia

Our client is a digital services provider operating within the iGaming field. We are looking for a sharp tech-savvy CRM Operations Manager who thrives at the intersection of data automation and customer experience. If you love the idea of running high-impact campaigns diving into platforms and optimizing every step of the customer journey this is your stage.

In this role you wont just keep the machine runningyoull help build a smarter faster more personalized CRM engine for global B2B and B2C brands. Youll be a go-to player across cross-functional teams powering segmented campaigns fine-tuning bonus logic and ensuring no customer touchpoint is left behind.

Requirements

• Execute and optimize lifecycle journeys automated flows and one-off campaigns across email SMS and push
• Monitor Kafka event data using Coralogix to identify and resolve data flow issues before they impact campaigns
• Build refine and maintain dynamic customer segments to supercharge personalization
• Collaborate with CRM Product and Data teams to ensure a seamless and scalable CRM infrastructure
• Own QA platform testing and campaign error monitoring to ensure flawless execution
• Support promotions and bonus setups applying pre-defined rules (e.g. deposit value expiry windows wagering criteria)
• Perform regular campaign audits to ensure high deliverability relevance and performance
• Organize and maintain snippet/template libraries to enable quick scaling
• Troubleshoot journey hiccups or promo errors with support from senior team members
• Contribute to performance reporting engagement insights and testing results that guide strategy

Requirements;

• 3 years of experience in CRM marketing operations or retentionbonus points for iGaming eCommerce or B2B backgrounds
• Familiarity with CRM platforms like Symplify Optimove or similar tools
• A foundational grasp of lifecycle marketing customer segmentation and personalization tactics
• Comfortable working with data tools and platformsbonus if youve dabbled in Power BI Postman or Coralogix
• Eagle-eyed attention to detail and a structured methodical approach to execution
• A proactive mindsetcurious eager to learn and not afraid of complex systems
• Excellent communication and time management skillsyou know how to keep things moving without dropping the ball

• Relocation Package - 2 weeks of accomodation and flights covered
• Competitive salary along with bonuses