Regional Sales Manager- Chicago

Job Description
Location: Chicago

Unilever Food Solutions (UFS) is the$2.5bn foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 72 countries.
UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. Our ambition is to reach to 2.5 million operators by 2030 via an online & off-line contact strategy. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives and digital touchpoints like the website / webshop segmented & personalized campaigns and UFS apps. The new roles of marketing teams are more integrated in the digital ecosystem and are vital for a great operator & customer experience.

Who You Are and What Youll Do
AsaRegional SalesManageryou will be responsible tolead the execution ofUnilever Food Solutions Customer engagement strategy offline & online withOperatorsandTradePartnercustomers to deliver business growth targets i.e. Turnover Reach &Penetration. You will
Lead coach and developaCustomerDevelopmentteam
Accountable forleading your team todeliver business target for the assigned Regionfor Independent Operators Chainsand Trade Partners
Full execution of UFS Annual Operating Plan and quarterly initiatives
Lead and train team to expand reach to Regional Restaurant Chains (50 units)
Manage Small Regional Chain accounts and develop sales opportunities at each customer
Cultivaterelationships withkey tier 2 and 3distributors to better promote Unilever Food Solutions products
Instill team commitment to lead management as a primary driver of business growth
Develop business across all field channels within commercial and non-commercial segments
Lead and train team to partner with restaurant executives and chefs to develop and grow their business
Lead and train team to partner with DistributorPartnersto accelerate their market growth through training & collaborating with their Sales teams and executing marketing programs.
Winning customers across all channels with the appropriate level of trade and resources.

TradeDistributorCustomer
Lead the implementation of theContact Matrixfor Key Trade customers with a Squad approach (where possible)for more effective customer management
Develop and execute Joint Business Planning (JBPs) withSelectedTrade partners including Trade Term agreement Sell out activities and DSRs & Trade team engagement & KPIs (Sell-out ReachPenetration eCom Digital Reach etc).
Engage trade customers togain alignmentfor Secondary Sales Data (SSD)partnershipswith proof ofvalue addition i.e. Traffic generation towards Trade Webshop via UFS campaigns.

Independent Operators & Chains:
Coach and develop team to Build & Nurture relationships with Key Chain Customers & Independent Operators & Implement Contact Matrix with a triangle model approach
Drive Independent Operator & Chain customers engagement as per defined contact strategy i.e. 80% virtual 20% F2F via Customer Relationship Management. Use data driven recommendations for reach &Penetration
ConductVirtual Sampling Ideation Cooking Demousing culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes
Implementand executeCustomer Business Plan with selectedkeyChains customers

Digital Data & eCom
Accountable for Implementation and execution of all UFS digital tools within Territory/Area
Continuously enrich UFS customer data for more personalized campaigning
Follow up on Leads (based on Marketo Leads scoring &TargetingModel)for 100 engagement & KPI delivery
Drive customer digital engagement for UFS Digital platforms & Campaigns ( UFS Academy Social Media engagement UFS webinars)
Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players)
Lead category approach for Trade web shop for UFS business growth via joint campaigning with DT marketing & tradeteams

Key Skills
Strategic Selling skills
Impactful Virtual Customer Engagement
Full understanding of all Customers & UFSProductsolutions
Business Insights to ActivationSolution Selling
Familiarity of UFS CD Cycle
Customer Business Planning& Win & Retail
Chefman-ship
Commercial Skills
Negotiation Skills
Digital& ITskills IncludingeComSalesforceMarketo
Data &Analytical Skills-Ability to use data driven insights for execution

What Youll Need to Succeed
6 years of working experience inthe foodservice industry with proven track record in sales preferably in the Foodservice Industry
Understanding / experience of use of Digital &Social mediain selling.
Passion for Food and the OOH industrya plus
Industry knowledge for Trade Customers

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