Manager, Brand Content Strategy

Position Summary...

What youll do...

About Walmart Connect

At Walmart Connect we connect brands to Walmarts 150 million weekly shoppers through meaningful measurable media retail media by helping advertisers reach customers where it matters most across digital social and in-store environments. As Walmarts closed-loop media business our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life we need creative communicators and storytellers who can shape how Walmart Connect shows up to the world consistently clearly and boldly.

About the role

Werelooking for a strategic creative andinsight-driven brand storyteller. As the Manager Brand Strategyyoulldefine and evolve WalmartConnectsexternal brand presence across digital experiential andowned and paidtouchpointsensuring a cohesive differentiated and modern expression of our cross-functionally withCommsProduct MarketingCreativeGrowth Marketing EventsMediaInsights Sales and moreto build strategies that strengthen how we communicate WalmartConnectsvaluepropand innovation in the retail media role reports to the Senior Manager Brand Strategy.

Define & Evolve the Brand

• Shape and guide WalmartConnectsbrand positioning and expression ensuringconsistentmessaging and visual identity alignment across alltouchpoints.

• Ensure a consistent tone look and feel across digital experiential and media environments.

• Partner with internal creative and marketing teams to translate brand strategy into compelling campaigns and activations.

Website & Digital Experience

• Oversee the strategic direction and storytelling for ensuring the site reflects and strengthens WalmartConnectsbrand narrative.

• Partner with the Growth Marketing team (owners of paid media and the blog) to evolve site content and messaging based on insights and business priorities.

• Ensure the website experience and content are aligned with WalmartConnectsvalue proposition messaging framework and brand pillars and reinforce narratives expressed across campaigns and events.

External Event & Speakership Strategy

• Define WalmartConnectsbrand strategy and positioning for key industry tentpoles (e.g. CES Cannes Lions ANAMasters of Marketing) partnering closely with Comms to shape how the brand shows up across content creative and executive visibility.

• Build frameworks and talking points that bring WalmartConnectsretail media leadership to life.

• Partner with Events Comms Creative and Sales teams to align narratives across stages videos and marketing materials.

Brand Perception & Measurement

• Partner with Insights and Analytics to define and track brand health metricsawareness favorability andperception.

• Lead adperceptionand measurement strategy to evaluate and strengthen brand equity inmarket.

• Leverage insights and competitive analysis to inform brand evolution and messaging priorities.

Content & Storytelling Innovation

• Champion new storytelling formats including video visual and experiential content that elevate brand engagement.

• Collaborate with internal and external partners to produce high-quality insight-driven creative assets.

• Explore innovative ways to tell our story through partnershipspaid mediamedia collaborations and emerging platforms.

Partnership & Ecosystem Collaboration

• Develop and manage strategic brand partnerships and co-marketing opportunities that enhance WalmartConnectsvisibility.

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• Work closely with agency and vendor partners managingbudgetsand ensuring delivery of best-in-class brand work.

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• Alignwith cross-functional leads to ensure a unified enterprise-level brand presence across the Walmart ecosystem.

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• Partner withLegaland Data Governance teamson a regular basis to review and approve external-facing assets from a brand perspective ensuring compliance with brand guidelines.

Core Skills & Competencies

• Skilledcommunicator and storyteller with the ability to craft clear compelling narratives and translate strategy into effective messaging across formats.

• Strong understanding of brand strategy positioning and integrated marketing.

• Knowledge of the digital media industry advertising ecosystem and familiarity with retail media commerce media and competitivetrends.

• Proficiencyin design and video production capable of directing and overseeing creative work while collaborating effectively with creative teams.

• Experience translating insights into actionable brand direction.

• Skilled at managing cross-functional relationships and influencing stakeholders at all levels.

• Data-informed mindset withabilityto connect brand goals to measurable outcomes.

• Proven experience shaping executive narratives and scripting high-visibility moments for executives and senior leaders.

Key Outputs

• Website strategy and messaging frameworks

• External event and speakership strategy (CES Cannes Lions etc.)

• Visual identity and brand expression alignment

• Brandperceptionand ad measurement insights

• Strategic content partnerships and innovative storytelling

• Cross-functional brand toolkits and playbooks

Minimum Qualifications

• 6 years of experience in brand strategy marketing communications or integrated marketing at a large organization agency or media/tech brand.

• Provensuccessdeveloping and implementing brand strategies that drive awareness differentiation and engagement.

• Bachelors degree in marketing communications journalism ora relatedfield.

• Exceptional writingskills;design and video sensibilitya strongplus.

• Experience managing brandperceptionand awareness research programs.

• Experience in retail media digital advertising or B2B tech.

• Familiarity with retail media measurement ad effectiveness and attribution models.

• Experience developing co-marketing or partnership marketing initiatives.

At Walmart we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind body and wallet. Health benefits include medical vision and dental coverage. Financial benefits include 401(k) stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave) parental leave family care leave bereavement jury duty and voting. Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more.

You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.

For information about PTO see

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility see .


Hoboken New Jersey US-10279: The annual salary range for this position is $96000.00 - $186000.00


San Bruno California US-08848: The annual salary range for this position is $104000.00 - $202000.00


Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.

Preferred Qualifications...

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Primary Location...