Senior Manager, Organic Social

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

THE OPPORTUNITY

Constant Contact is looking for a Senior Manager Organic Social to own our brands presence across earned and organic channels and to do it with an AI-first mindset speed and strategic clarity.

This is not a content calendar role. This is a platform-intelligence role. You will drive Constant Contacts visibility where it matters most: in AI-generated search results (AEO/GEO) on LinkedIn where our brand credibility lives on Reddit where authentic conversations shape purchase decisions and across channels like Instagram and YouTube where brand awareness compounds over time.

Youll sit within a high-performing Corporate Communications team that is actively redefining what earned means in the age of AI. If you understand why first-party content is the new SEO why Reddit threads surface in Gemini and why a great LinkedIn post can outperform a paid campaign we want to talk.

WHAT YOULL OWN

Platform Strategy & Execution

• Own the organic social strategy across LinkedIn Reddit Instagram YouTube and emerging platforms each with a distinct channel strategy not one approach applied everywhere
• Lead LinkedIn strategy as our highest-priority brand equity channel executive thought leadership company content and employee amplification programs
• Own Reddit strategy end-to-end: community monitoring AMAs subreddit engagement and brand participation that earns trust rather than selling
• Build and manage an Instagram presence optimized for brand awareness community growth and content that reinforces our voice across platforms

AEO / GEO Answer Engine & Generative Engine Optimization

• Develop and execute a content strategy designed to appear in AI-generated answers (ChatGPT Perplexity Google AI Overviews Gemini)
• Structure social and owned content to be crawlable citable and quotable by large language models
• Partner with SEO content and PR teammates to ensure CTCTs owned narrative competes with affiliate and review site content in AI-generated SERPs
• Track AEO landscape changes and brief leadership on pivots needed this space is moving fast and youll be our early warning system

YouTube Strategy

• Own YouTube as a strategic channel not a video dump but a deliberate content destination that builds brand authority and feeds AI-generated search results
• Develop a content architecture for YouTube that serves multiple jobs: how-to content for SMB audiences thought leadership for brand credibility and longer-form storytelling that supports executive visibility
• Understand and exploit YouTubes unique AEO/GEO advantage YouTube is the most-cited video source in AI-generated answers and youll treat that as a strategic priority not a side benefit
• Optimize every upload for AI indexability: titles descriptions chapters transcripts and structured metadata that make content crawlable and citable
• Partner with internal content product marketing and executive communications teams to build a pipeline of high-value video content and ruthlessly repurpose it across channels
• Track YouTube search performance separately from social vanity metrics; connect channel growth to organic search visibility and AI answer inclusion

AI-Native Content Production

• Use AI tools fluently (not occasionally) to increase content velocity ideation speed and testing throughput
• Build workflows that let a lean team punch above its weight class templated AI prompts repurposing frameworks and rapid-response playbooks
• Stay ahead of platform algorithm changes by using AI-assisted listening and trend detection

Community & Advocacy

• Partner with the Community team to activate brand advocates (E.L.I.T.E.s Champions power users) as social amplifiers
• Develop influencer and partner social programs that extend organic reach without paid media reliance
• Build and nurture a brand voice that feels human credible and distinct across every platform

People Management

• Manage develop and retain one direct report (Social Media Manager) setting clear expectations providing regular feedback and investing in their growth
• Amplify your direct reports output by coaching them on AI tool fluency platform strategy and content quality your leverage as a manager is raising their ceiling not doing their work
• Model the AI-native high-velocity working style you expect from the team

Measurement & Agility

• Own the organic social scorecard: Share of Voice engagement rates follower growth new customer growth site traffic and AI answer inclusion metrics
• Run fast experiments read results quickly and reallocate effort without waiting for quarterly reviews
• Bring a point of view to leadership on whats working whats dying and whats next

WHAT YOU BRING

Non-Negotiables

• 5-8 years of organic social media experience with demonstrated results in B2B B2C SMB or martech contexts
• 2-4 years of people management experience you know how to develop someone not just direct them
• Deep hands-on fluency with AI tools (ChatGPT Claude Perplexity Jasper or equivalent) not Ive used it but Its how I work
• Genuine understanding of AEO/GEO principles and how social content influences AI-generated answers
• Proven LinkedIn expertise youve grown accounts built executive presence or run programs that drove meaningful engagement
• Reddit literacy you understand subreddit culture the difference between participating and advertising and why authenticity is the only strategy that works there
• Comfort operating with speed and ambiguity this is a fast-moving team in a fast-moving space

Strong Differentiators

• Experience with Sprout Social Meltwater or comparable social listening and publishing platforms
• Background in or strong familiarity with SMB marketing email marketing or marketing technology categories
• Experience activating customer communities as social amplifiers
• YouTube content strategy experience including channel architecture video SEO and how YouTube surfaces in AI-assisted search this is a priority channel not a nice-to-have
• Familiarity with review ecosystem influence (G2 Trustpilot Google) and how reviews feed into AI trust signals

HOW SUCCESS IS DEFINED

In your first 30 days:

• Youve audited our current organic social presence and produced a prioritized platform strategy with a clear POV on where to win
• Youve mapped our AEO/GEO gaps and proposed a content roadmap to close them
• Youve established your cadence and workflow with AI tools embedded from day one

By end of year one:

• LinkedIn engagement is measurably up; the brands executive voices are active and consistent
• Reddit presence is established and trusted were participating in conversations not crashing them
• YouTube is functioning as a real content channel: consistent publishing cadence growing search visibility and content structured to appear in AI-generated answers
• CTCT content is appearing in AI-generated answers at a meaningfully higher rate than our baseline
• Youve built a repeatable AI-enabled content engine that scales without proportional headcount growth

WHO WE ARE

Constant Contact is the trusted partner for small businesses and nonprofits who want to grow. We provide email SMS social and automation tools that help millions of customers build real relationships with their audiences and were investing heavily in AI to make those tools smarter and simpler.

Our Corporate Communications team sits at the intersection of brand reputation culture and community. Were a small team with a big mandate and a bias for doing things that matter over things that are easy.

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

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