Campaign Content Manager, Applied AI

The Opportunity

The Personalization and Campaign office is redefining how direct sales at Adobe plans implements and scales market engagement strategies using AI. We sit at the intersection of strategy data content and frontline execution translating business intent into always-on highly personalized customer experiences across inbound and outbound sales motions.

We are looking for a skilled Copywriter with deep prompt engineering expertise to help power this transformation. This role is critical to how we build test and scale messaging. The messaging uses advanced technology and feels human relevant and effective throughout the customer journey. The customer journey. You will develop the content prompts and narratives that drive performance across agentic workflows campaigns and sales experiences.

As a Campaign Content Manager Applied AI you will specialize in crafting high-impact content and prompts that fuel AI agents used across sales and marketing workflows. You will work closely with Strategy and operations Market introduction Product Marketing Sales Operations Campaign Managers and AI Engineers to build personalized content that adapts to context audience and intent at scale.

This role blends creative copywriting with analytical rigor. You will obsess over personalization experimentation and performance constantly iterating based on data and feedback in a fast-paced environment.

Key Responsibilities

• Build and author copy and prompts for sales and GTM use cases including outbound email campaigns nurture sequences in-product messaging chat experiences and sales assisted workflows and pitches.
• Build test and refine prompts that enable AI agents to generate high-quality on-brand context-aware content across multiple scenarios.
• Partner with Product Marketing and GTM teams to translate positioning value propositions and campaign strategy into scalable prompt frameworks.
• Drive experimentation for AI-generated content including A/B testing multivariate testing and performance analysis across segments and channels.
• Optimize messaging for personalization at scale demonstrating firmographic behavioral and contextual signals.
• Maintain prompt libraries messaging frameworks and documentation to ensure consistency quality and reuse.
• Collaborate with engineering and analytics partners to continuously improve output quality speed and relevance.
• Stay current on emerging guidelines in prompt engineering AI-assisted copywriting and agentic content systems.

Qualifications / Experience

• 6 years of experience in B2B SaaS copywriting content strategy or product marketing with direct exposure to sales-focused use cases.
• Proven experience with prompt engineering for LLM-powered systems including writing testing and refining prompts.
• Strong understanding of SaaS go to market motions including inbound outbound lifecycle marketing and sales enablement.
• Hands-on experience running content experiments A/B tests and using data to inform iteration and optimization.
• Exceptional writing skills with the ability to adapt tone voice and structure across audiences segments and funnel stages.
• Highly detailed and driven by a strong passion for action in fast paced environments.
• Deep passion for personalization and customer relevance at scale
• Comfortable partnering cross-functionally with Product Sales Marketing Analytics and Engineering teams open to feedback and motivated by shared iteration.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity productivity and personalized customer experiences. Adobes industry-leading offerings including Adobe Acrobat Studio Adobe Express Adobe Firefly Creative Cloud Adobe Experience Platform Adobe Experience Manager and GenStudio enable people and businesses to turn ideas into impact powered by AI and driven by human ingenuity.

Our 30000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. Were on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Lets Adobe together

At Adobe we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life including our values and culture focus on people purpose and community Adobe for All comprehensive benefits programs the stories we tell the customers we serve and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other protected characteristic. Learn more.

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AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work your application may not move forward in the process.

At Adobe we empower employees to innovate with AI and we look for candidates eager to do the same. As part of the hiring experience we provide clear guidance on where AI is encouraged during the process and where its restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

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Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.