Were looking for a data-driven conceptually sharp Creative Strategist to join our performance marketing this role youll translate insights trends and testing results into thumb-stopping creative ideas for paid social campaigns. Youll partner closely with media buyers brand leads content creators designers and copywriters to develop ads that not only win attention but also drive measurable results.
Detailed Responsibilities
Data Analysis Research:
- Analyze campaign data to identify creative patterns and opportunities for creative strategy. Translate these learnings into actionable briefs for the team.
- Stay ahead of platform trends (creative best practices formats and algorithm updates) to keep campaigns competitive with fresh thinking.
- Utilize platforms like Meta Ads Manager and Looker to uncover insights and learnings.
Paid Social Creative Strategy:
- Develop actionable creative strategies for paid social ads that align with performance goals (ROAS CPA CTR etc.).
- Present creative recommendations backed by performance data to internal stakeholders and clients. Recommendations will include top performing ads and creative analysis.
- Collaborate cross-functionally with paid media team content creators / editors brand leads designers and copywriters to translate insights into compelling executions.
Creative Planning:
- Create concepts and storyboard maps--including status video carousel and Reel formats--ensuring a clear narrative flow and strong call-to-action.
- Take a scientific approach to ad development and provide team leadership in applying analysis and new techniques to creative execution.
- Run creative testing frameworks including A/B testing headlines hooks and visual approaches to continuously optimize performance.
- Keep projects running smoothly with on-time execution.
This position requires 0-5% travel.
Qualifications
The requirements listed below are representative of the knowledge skill ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- 5-8 years of experience in paid social creative strategy performance marketing or digital advertising.
- Strong understanding of Meta ad formats audience targeting and the creative variables that influence performance.
- Analytical mindsetcomfortable interpreting campaign metrics to drive creative decisions.
- Experience briefing and collaborating with creative teams (designers video editors copywriters).
- Familiarity with creative testing methodologies and tools (e.g. Ads Manager creative analytics dashboards).
- Excellent communication skills with the ability to present ideas clearly and persuasively.
- Up to one year of post-high school training such as in a business school community college or vocational training.
More About Us
Perks and Benefits
- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
- Medical dental vision life and disability insurance available
- Paid holidays sick time and vacation time
- 401k program
- Flexible spending accounts for qualified medical dependent care parking or transit expenses
How We Work Together
We are humble team players.
We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.
We are pragmatic next-level thinkers.
We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.
We take ownership.
We approach ambiguous problems prepared to dive in get curious and learn more. We are results-driven always challenging ourselves to exceed goals.
Be at Home at Home Chef
We all show up authentically at Home Chef. Our team includes individuals with a variety of identities backgrounds and perspectives. You can trust that youll be able to bring your whole self to an inclusive and enjoyable workplace.
We welcome people of all races colors religions national origin or ancestry sex (including sexual identity) age physical or mental disabilities pregnancy veteran or military status unfavorable discharge from military service genetic information sexual orientation marital status order of protection status citizenship status arrest record or expunged/sealed convictions or any other legally recognized protected basis under federal state or local law.
Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions or to receive other benefits and privileges of employment please contact our People team at.
Home Chef offers the base salary range as posted below with the exact offer depending on factors such as geographic location experience skills and internal equity. While compensation is within the provided range it is not typical for offers to be made at the upper addition to base salary Home Chef provides a comprehensive benefits package including healthcare coverage 401k match and paid time off.
Illinois Pay Range
$75000 - $85000 USD
To view the California Applicant Notice click here
Were looking for a data-driven conceptually sharp Creative Strategist to join our performance marketing this role youll translate insights trends and testing results into thumb-stopping creative ideas for paid social campaigns. Youll partner closely with media buyers brand leads content creators de...
Were looking for a data-driven conceptually sharp Creative Strategist to join our performance marketing this role youll translate insights trends and testing results into thumb-stopping creative ideas for paid social campaigns. Youll partner closely with media buyers brand leads content creators designers and copywriters to develop ads that not only win attention but also drive measurable results.
Detailed Responsibilities
Data Analysis Research:
- Analyze campaign data to identify creative patterns and opportunities for creative strategy. Translate these learnings into actionable briefs for the team.
- Stay ahead of platform trends (creative best practices formats and algorithm updates) to keep campaigns competitive with fresh thinking.
- Utilize platforms like Meta Ads Manager and Looker to uncover insights and learnings.
Paid Social Creative Strategy:
- Develop actionable creative strategies for paid social ads that align with performance goals (ROAS CPA CTR etc.).
- Present creative recommendations backed by performance data to internal stakeholders and clients. Recommendations will include top performing ads and creative analysis.
- Collaborate cross-functionally with paid media team content creators / editors brand leads designers and copywriters to translate insights into compelling executions.
Creative Planning:
- Create concepts and storyboard maps--including status video carousel and Reel formats--ensuring a clear narrative flow and strong call-to-action.
- Take a scientific approach to ad development and provide team leadership in applying analysis and new techniques to creative execution.
- Run creative testing frameworks including A/B testing headlines hooks and visual approaches to continuously optimize performance.
- Keep projects running smoothly with on-time execution.
This position requires 0-5% travel.
Qualifications
The requirements listed below are representative of the knowledge skill ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- 5-8 years of experience in paid social creative strategy performance marketing or digital advertising.
- Strong understanding of Meta ad formats audience targeting and the creative variables that influence performance.
- Analytical mindsetcomfortable interpreting campaign metrics to drive creative decisions.
- Experience briefing and collaborating with creative teams (designers video editors copywriters).
- Familiarity with creative testing methodologies and tools (e.g. Ads Manager creative analytics dashboards).
- Excellent communication skills with the ability to present ideas clearly and persuasively.
- Up to one year of post-high school training such as in a business school community college or vocational training.
More About Us
Perks and Benefits
- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
- Medical dental vision life and disability insurance available
- Paid holidays sick time and vacation time
- 401k program
- Flexible spending accounts for qualified medical dependent care parking or transit expenses
How We Work Together
We are humble team players.
We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.
We are pragmatic next-level thinkers.
We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.
We take ownership.
We approach ambiguous problems prepared to dive in get curious and learn more. We are results-driven always challenging ourselves to exceed goals.
Be at Home at Home Chef
We all show up authentically at Home Chef. Our team includes individuals with a variety of identities backgrounds and perspectives. You can trust that youll be able to bring your whole self to an inclusive and enjoyable workplace.
We welcome people of all races colors religions national origin or ancestry sex (including sexual identity) age physical or mental disabilities pregnancy veteran or military status unfavorable discharge from military service genetic information sexual orientation marital status order of protection status citizenship status arrest record or expunged/sealed convictions or any other legally recognized protected basis under federal state or local law.
Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions or to receive other benefits and privileges of employment please contact our People team at.
Home Chef offers the base salary range as posted below with the exact offer depending on factors such as geographic location experience skills and internal equity. While compensation is within the provided range it is not typical for offers to be made at the upper addition to base salary Home Chef provides a comprehensive benefits package including healthcare coverage 401k match and paid time off.
Illinois Pay Range
$75000 - $85000 USD
To view the California Applicant Notice click here
View more
View less