Director of Confirmation

Position Overview

At Home Genius Exteriors our sales success starts before the sales rep ever walks through the door.

The Director of Confirmation is responsible for ensuring that every scheduled appointment turns into a high-quality fully confirmed sit-ready opportunity. This role owns the critical bridge between marketing and salesmaximizing show rates eliminating weak appointments and protecting the efficiency of our sales team.

You will lead the confirmation function with a clear objective: turn every qualified lead into a strong high-probability in-home consultation.

Key Responsibilities

Own the Show Rate

• Drive industry-leading sit rates by executing a disciplined multi-touch confirmation strategy (call text email)
• Reduce cancellations reschedules and no-shows through proactive communication and urgency

Lead & Develop the Confirmation Team

• Recruit train and manage a team of confirmation specialists
• Establish clear expectations around activity quality and performance
• Coach team members on communication urgency and homeowner commitment

Appointment Quality Control

• Ensure all appointments meet HGE standards
  • Decision-makers present
  • Project scope understood
  • Expectations clearly set
• Eliminate low-quality or unqualified appointments that negatively impact close rates

KPI Ownership & Performance Management

• Own and report on key metrics:
  • Confirmation rate
  • Sit rate
  • Fallout/cancellation rate
  • Contact rate
• Monitor call activity script adherence and pipeline health

Pipeline & Scheduling Optimization

• Manage appointment flow to ensure proper coverage and efficiency across the sales team
• Prioritize high-value opportunities and ensure they are fully confirmed

Process & Systems Improvement

• Continuously refine confirmation cadence scripting and workflows
• Implement best practices to improve contact rates and homeowner commitment
• Leverage CRM and communication tools for visibility and accountability

Cross-Functional Alignment

• Partner with Marketing to ensure lead quality and proper expectation setting
• Work closely with Sales leadership to align on appointment standards and feedback loops

What Were Looking For

• Leadership Experience: 3 years managing call center inside sales or confirmation teams
• Industry Knowledge: Experience in home improvement or other in-home sales environments
• Operational Discipline: Strong command of KPIs reporting and performance management
• Sales Awareness: Understanding of how appointment quality impacts close rate and revenue
• Communication Skills: Ability to coach teams on creating urgency and securing commitment
• Tech Proficiency: Experience with CRM systems and high-volume communication tools

Why Home Genius Exteriors

• Fast-growing performance-driven company
• Opportunity to build and optimize a critical revenue function
• Direct impact on sales efficiency and company growth
• Competitive compensation performance incentives
• Full benefits package after the first 30 days