Senior Associate, Commerce Search

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit .

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary & Impact

The Senior Associate Commerce Search will assist in tactical activation and overall day-to-day media management of search-based activations. You will be heavily involved in the keyword strategy development competitive research day-to-day campaign setup management and reporting of search media buys. This role will be focused on search activations across several retailer media networks including but not limited to Amazon CitrusAd Criteo The Trade Desk Walmart etc. The role will require an understanding of each of the platforms search offerings from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of and in partnership with the client. You will be supporting the Manager Commerce Search as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role

Skills and Experience

• • Manage search media activations across several retailer media networks including but not limited to Amazon CitrusAd Criteo The Trade Desk Walmart etc.
  • Execute campaign setup bid recommendations and budgeting to ensure overall client goal attainment including the use of retail bid management technologies where applicable such as Pacvue Skai and Epsilo.
  • Optimize client accounts to meet their established KPIs.
  • Manage and build strong relationships with the client teams across Ecommerce Retail Media and Brand.
  • Ensure on-going campaign compliance to GroupM established guidelines and best practices.
  • Prepare campaign performance reports on a weekly monthly and quarterly basis.
  • Identify insights and optimizations utilizing historical data and competitive research.
  • Address technical issues with search campaign serving.
  • Understand key drivers of performance on various ecommerce platforms and marketplaces.
  • Assist with reconciliation invoicing/billing trafficking and mapping data to our internal media campaign management platform.

• Bachelors Degree in Business Analytics Marketing Communications Advertising; OR equivalent professional work experience
• 2 years of experience in biddable performance media execution or paid ecommerce with a strong preference for retail media search execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon Instacart Walmart Target Kroger Criteo Google Meta etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite including Excel PowerPoint and Outlook.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to GroupM Leave Administration at or call and let us know the nature of your request and your contact information.

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