Sales & Marketing Coordinator

Sales and Marketing Coordinator

Schiffer Publishing is a leading independent publisher based in Pennsylvania specializing in high-quality nonfiction books across a wide range of topics including art military history crafts mind-body-spirit and more.

Were looking for a Sales and Marketing Coordinator to support sales initiatives and the development and implementation of creative tailored marketing and publicity campaigns for our non-fiction titles across all Schiffer imprints. This role reports directly to the Director of Sales and Marketing and supports that role as well as the title marketers for each Schiffer imprint. This role also requires close collaboration and communication with editorial design and sales teams internally and at times authors externally.

Responsibilities

Day-to-day seasonal and process/systems support to the marketing and publicity team including but not limited to:

• Manage build deploy and analyze results for departments direct-to-consumer and b-to-b newsletters with input and approval from title marketers
• Actively pitch books to trade media like Publishers Weekly Shelf Awareness Kirkus Library Journal etc. for review coverage and features keeping that contact list current and reporting on confirmed placements
• Assist team with pitching of books to consumer media and send review copies to consumer media contacts as needed (magazines blogs podcasts etc.)
• Work with sales team to help manage content (i.e. author images media links advertising etc.) for Edelweiss (industry system for sales reps and book buyers)
• Asset and marketing collateral creation for department (press releases media kits sell sheets ads social content Amazon A content images and modules etc.) working with Schiffer design team as needed
• Support M&P team with advertising research bookings and results reporting
• Social media posting support as needed
• Research create and maintain influencer lists for specific titles or book categories
• Department mailings
• Maintain and manage the marketing & publicity department external facing email inbox fielding questions and requests directly and forwarding to the appropriate team member as needed
• Field ad-hoc admin requests from marketing team and other internal Schiffer teams (sales production design etc.)

Primary contact for Schiffer backlist authors as needed including but not limited to:

• Fielding author emails and related marketing and publicity requests and executing on related needs
• Identifying and surfacing backlist books for re-promotion and new sales opportunities as needed as they relate to current events industry or news trends etc.

Coordinate digital outreach campaigns:

• Maintain monthly cadence of newsletters to sales teams
• Identify customer categories for targeted outreach
• Collaborate with campaign leads regarding content target audience special offers
• Review campaign analytics and make recommendations based on results

Coordinate trade shows and events:

• Manage registration and exhibitor requirements
• Maintain trade show calendar to ensure that all deadlines and deliverables are met
• Partner with internal team to coordinate sales and marketing collateral show specials title list and show services
• Coordinate pre-show and post-show outreach for maximum engagement

Qualifications and Requirements

• Bachelors Degree in marketing communications or related field preferred
• 1-3 years relevant work experience
• Interest in book marketing media outreach consumer advertising and marketing related analytics
• Able to work in a fast-paced environment and meet tight deadlines
• Microsoft and Google suite experience. Familiarity with Adobe InDesign Photoshop and/or Canva a plus.

Additional Skills

• Strong time-management organizational and communication skills
• Creative problem-solver
• Willingness to learn and accept feedback and direction
• Understand ROI and KPI metrics to inform projects and resource allocation
• Enjoys working both independently and with a team
• Passion for books and authors
• Creative and intuitive thinker

Required Experience:

IC