Regional Sales Director, EMEA North

Location: Coventry United Kingdom (Hybrid) Travel: approximately 50% across EMEA North

Lead growth across data-driven manufacturing and analytics

At Minitab we help organisations make smarter decisions through data improving quality streamlining operations and accelerating digital transformation. Our analytics and software solutions are trusted by leading organisations worldwide.

Were looking for a Regional Sales Director EMEA North based in the UK to lead and grow our presence across the region. This is a high-impact leadership role where youll shape strategy develop a strong regional team and work directly with customers particularly withinmanufacturing industrial and engineering-led sectors.

If youre a commercially driven sales leader who enjoys building teams developing markets and closing complex enterprise deals this is an opportunity to make a meaningful impact.

What youll be doing

• Own and deliver regional revenue targets across software and services with a focus on consistent sustainable growth
• Define and execute a go-to-market strategy for EMEA North aligned with Minitabs global priorities
• Build and maintain a strong predictable pipeline through direct sales channel partners and strategic alliances
• Lead a consultative value-based sales approach connecting Minitabs analytics and manufacturing solutions to measurable business outcomes
• Engage with senior stakeholders including C-suite leaders across manufacturing and industrial organisations
• Champion the Customer Engagement Lifecycle (CEL) to ensure strong customer outcomes and long-term value
• Collaborate closely with Marketing Customer Success Alliances and Product teams to drive growth across the full customer journey
• Recruit develop and retain a high-performing geographically distributed sales team
• Coach the team on territory planning account strategy pipeline management and forecasting
• Ensure disciplined use of CRM (Dynamics) and sales processes to support visibility and performance
• Stay close to UK and EMEA market trends particularly within manufacturing Industry 4.0 and analytics adoption

What were looking for

• A hands-on sales leader who is comfortable engaging directly with customers and supporting deal execution
• Proven experience building leading and developing enterprise sales teams
• Strong background in analytics software manufacturing software solutions or industrial technology
• Experience selling into UK and EMEA markets with an understanding of regional buying behaviours and business culture
• Deep expertise in consultative and value-based selling approaches
• Ability to clearly articulate how technology delivers business value (e.g. quality improvement cost reduction operational efficiency)
• Experience building relationships at executive level within complex matrixed organisations
• Strength in core sales disciplines:
  • Account and opportunity planning
  • Pipeline development and forecasting
  • Negotiation and closing
  • Stakeholder management and communication
• Excellent leadership communication and coaching skills

Experience

• 10 years experience in enterprise software sales (SaaS and/or on-premise)
• 3 years leading regional or enterprise sales teams
• Proven track record of consistently exceeding revenue targets
• Experience working across UK and Northern Europe (e.g. Nordics Benelux) preferred
• Demonstrated success selling into manufacturing engineering or industrial sectors
• Experience with subscription and recurring revenue models
• Strong cross-functional leadership across Sales Marketing Customer Success and Professional Services
• Experience growing strategic enterprise accounts
• Familiarity with Dynamics CRM is advantageous
• Willingness to travel across the UK EMEA North and occasionally internationally

How you work

• You take ownership and deliver results
• You balance strategic thinking with practical execution
• You build strong collaborative relationships across teams
• You bring energy pace and focus to your work
• Youre commercially astute and customer-focused
• Youre motivated by growth performance and continuous improvement

Education

• Bachelors degree (or equivalent) in Business or a related discipline
• Familiarity with structured consultative sales methodologies

Why join Minitab

At Minitab youll be part of a global organisation thats helping customers turn data into real-world impact. From improving manufacturing quality to enabling smarter decision-making our solutions are at the heart of operational excellence.

Youll join a collaborative supportive team where your leadership will directly influence growth across a key region.

Inclusion at Minitab

Were committed to building a diverse and inclusive workplace. We welcome applications from all backgrounds and encourage candidates to apply even if they dont meet every requirement listed.

Qualified applicants will receive consideration without regard to their race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.

Job application remains open until filled.