Sales Development Representative (SDR) Spanish Native

About Valeria

Valeria is building the future of HR and payroll in Spain. Were an AI-native platform that automates contracts payroll and compliance for companies with high employee turnover (hospitality delivery events agriculture). Were rethinking how an entire industry works moving from manual error-prone processes to intelligent automation.

Were a fast-growing startup backed by top investors disrupting a 5B market thats still stuck in spreadsheets and legacy software.

The Role
Youll be the first human touchpoint for prospects at Valeria. Marketing brings them into the funnelyoure the one who opens the real conversation. Youll own the top of the funnel: researching accounts running outbound sequences qualifying leads and booking the meetings that turn interest into revenue.

This isnt a passive role. Youll work directly with the AE and founders to figure out what messaging works which verticals convert and how to build a pipeline that scales. If you perform the path to AE is real and fast.

What Youll Do
Be the first point of contact for inbound leads and outbound prospectsprimarily in hospitality logistics events and agriculture

• Run personalized outbound sequences across cold calls LinkedIn and emailnot templated spray-and-pray
• Qualify leads based on ICP criteria and book meetings for the AE
• Work closely with marketing and the AE to align on messaging targeting and what resonates with buyers
• Test and iterate on outreach strategiesshare what works kill what doesnt
• Keep CRM data clean and accurate so pipeline is always trustworthy
• Feed market insights back to the team: objections competitor mentions buying signals

Who You Are
Required:

• 12 years of experience in sales BDR or a customer-facing rolewe care more about drive than years
• Excellent communication skills in Spanishyou can open doors handle objections and build rapport fast
• Hunter mindset: curious resilient and motivated by hitting targets
• Comfortable with rejectionyou treat every no as data not a defeat
• High ownership and bias to action: you dont wait to be told what to do

Highly Valued:

• Catalan fluency (many of our target customers are Catalonia-based)
• English proficiency (useful for internal communication and future expansion)
• Experience selling or working in HR payroll or operations-heavy environments
• Familiarity with tools like HubSpot Salesforce Apollo or similar
• Background in high-turnover industries (hospitality logistics staffing)you understand the pain we solve

What makes you a great fit:
You get energy from picking up the phone. You write outreach that actually gets repliesbecause its specific relevant and human. Youre coachable but dont need hand-holding. You want to grow into a closing role and you know this is the best way to get there. You care about the problem Valeria is solving not just the quota.

What We Offer

• Competitive compensation: 25000 (fix) 10000 (variable) gross salary

• Equity

• Free lunch when youre at the office (thanks to Nora)

• Flexible remuneration with Coverflex

• Flexibility: Hybrid setup (HQ in Barcelona) 60 days/year remote work from anywhere unlimited PTO

• Mission-driven work: Transform how payroll and HR are done in Spain solve real problems for real businesses and their employees

• Founding team impact: Join early enough to shape how we serve and grow our client base

• Ownership and autonomy: Direct collaboration with founders your voice matters in product process and positioning decisions

• Modern culture: We care about client outcomes honest feedback and building things that actually work

Why Join Valeria Now

• Timing: Were past the idea stage with real customers and revenue but early enough that youll define how we scale
• Market opportunity: 5B market in Spain every company with employees needs payroll and current solutions are outdated and painful
• Product-market fit: Were solving a painful expensive problem with a product customers actually love