Paid Media Specialist Birmingham

We are seeking to hire a Paid Media Specialist / Senior Paid Media Executive for a key digital marketing agency client to take full ownership of paid media campaigns across Google Ads Meta Ads and ideally LinkedIn Ads. This is a hands-on performance-focused role where youll manage accounts independently from strategy through to optimisation and growth.

While the role involves direct client interaction it is not admin-heavy or account management-led. Dedicated account managers handle coordination and day-to-day client management allowing you to focus on delivering strong paid media performance shaping strategy and clearly communicating insights and recommendations.

Were looking for someone proactive and driven who goes beyond execution to actively identify opportunities for growth and continuous improvement.

Tasks

• Take ownership of paid media accounts across their full lifecycle
• Onboard new clients from a paid media perspective
• Audit existing accounts and identify performance opportunities
• Develop and implement paid media strategies aligned to client goals
• Build launch and manage campaigns across relevant platforms
• Monitor analyse and optimise performance on an ongoing basis
• Translate performance data into clear actionable insights
• Identify and drive growth opportunities across client accounts
• Present strategies updates and recommendations confidently to clients
• Collaborate with account managers and internal teams to ensure strong delivery

Requirements

• 34 years of agency experience in paid media (beyond junior level) or 5 years in a comparable in-house role
• Strong hands-on experience with Google Ads and Meta Ads
• Proven ability to manage paid media accounts independently
• Experience developing strategy launching campaigns and optimising performance
• Confident communication and presentation skills with clients

E-commerce experience (strongly preferred):

• Google Merchant Center
• Product feed creation management and optimisation
• Feed optimisation tools (e.g. Shoptimised or similar)
• Large product inventories (10000 SKUs)
• Magento or similar platforms
• Experience across both e-commerce and lead generation is a plus

Platform Experience:

• Essential: Google Ads Meta Ads
• Advantage: LinkedIn Ads
• Bonus: TikTok Ads Reddit Ads Snapchat Ads Amazon Ads Klaviyo or email marketing

Personal qualities:

• Self-motivated and able to work independently
• Proactive and solutions-oriented
• Commercially aware
• Confident in client-facing situations
• Clear and effective communicator
• Driven to improve performance not just maintain it
• Positive competitive mindset with a focus on high-quality work

Benefits

Hybrid working based Birmingham office 2-3 days per week

• Bupa healthcare
• Pension
• Strong annual leave offering
• Quarterly team socials and events
• A supportive and collaborative team environment

Excellent Opportunity with a solid career progression path