B2C Growth Intern (mfd)

Launched in April 2021 by Alban de Préville Raphaël Sadaka and Harry Belinga Dalma is the fastest-growing health insurance for dogs and cats in France and Germany

Our mission: help dog and cat parents ensure the well-being of their companions with a 100% digital transparent no-deductible product that reimburses veterinary costs within 48 hours!

The : a fantastic mobile app that makes reimbursement requests simple and gives everyone free unlimited access to veterinary advice.

Five years after launch Dalma has already achieved:

Over 60000 dogs and cats protected daily

20 million raised in Series B funding

Expansion into Germany in October 2023

A team of 50 talented professionals across France and Germany

An app rated 4.8 on the App Store

Tasks

We are looking for a B2C Growth Intern to join our Berlin-based team. As we scale our growth roadmap we have identified high-impact leversincluding Referral (RAF) Generative Engine Optimization (GEO) and CRMthat are ready for takeoff. Your role will be the engine behind these initiatives moving them from maintenance mode to active experimentation. You will work directly with our growth stack (HubSpot Webflow Semji) to execute campaigns that directly move the needle on user acquisition and retention.

Your missions :

• Referral & Campaign Growth: Lead the end-to-end setup of referral campaigns in DE & FR. This includes creative ideation copywriting for emails/push notifications and building the logic flows within HubSpot.
• SEO & GEO (Generative Engine Optimization): Ensure our brand remains visible in the age of AI search. You will manage programmatic content in Webflow optimize for LLM discovery and support digital PR and community-driven growth (Reddit back-linking).
• CRM & Lifecycle Marketing: Own the French market onboarding overhaul and manage one-off email pushes. Youll also play a key role in rolling out our new branding across all touchpoints.
• Market Intelligence: Keep us ahead of the curve by conducting deep-dives into the competitive landscape and emerging B2C growth trends

Requirements

Must have:

• Academic Background: Currently enrolled in a Bachelors or Masters program (Digital Marketing Business or a related field).
• Languages: Fluency in German and English is essential.
• Experience: Previous working experience in a fast-paced startup environment or a marketing agency.
• Technical Aptitude: A builder mindset with an interest in mastering tools like HubSpot and Webflow.
• Availability: Minimum of 6 months based in Berlin.

Nice to have:

• Fluency in French (huge plus for our onboarding and referral projects).
• Experience with SEO/GEO tools (e.g. AirOps) or programmatic SEO.
• A data-driven approachyoure comfortable looking at a funnel and suggesting where to experiment next.