AtALSACyou do more than make a living; you make a difference.

Job Description

The Senior Director Email & SMS Strategy and Activation serves as the enterprise leader for two of ALSACs fastestgrowing and highestimpact fundraising channels. This role is responsible for defining the longterm vision strategy and activation roadmap for Email and SMS programsdriving donor acquisition cultivation retention and revenue outcomes.

This is a transformational leadership role not just channel management. The Senior Director will modernize segmentation personalization testing sophistication compliance governance and journeybased automation while deepening integration with Digital Product Analytics Creative and Technology teams. The leader must translate marketing strategy into technical activation particularly within Salesforce Marketing Cloud while shaping futurestate capabilities across the enterprise.

This position will significantly influence how ALSAC communicates with supporters and will cultivate a highperforming team that elevates channel discipline and drives enterprise impact.

Key Responsibilities

Strategic Leadership & Channel Innovation

• Lead the strategic planning modernization and execution of Email and SMS programs to increase new donors retention revenue per donor active donors and total net fundraising.

• Evolve audience segmentation journeybased activation personalization and testandlearn frameworks to achieve breakthrough results.

• Develop and measure KPIs including deliverability engagement subscriber growth retention and revenue to guide optimization.

DataDriven Decision Making

• Analyze channel performance donor behavior and segmentation insights to drive strategic decisions and recommendations.

• Serve as an enterprise thought leader on datadriven marketing strategy test design performance interpretation and optimization.

• Oversee annual revenue and expense budget development and manage a multimilliondollar investment portfolio balancing growth and efficiency.

Technical Activation & Platform Excellence

• Translate channel strategy into actionable technical execution collaborating with technical teams to implement complex journeys and activation patternsespecially in Salesforce Marketing Cloud.

• Maintain expertise in deliverability list health regulatory compliance content strategy and emerging email/SMS platform capabilities.

• Innovate and implement industry best practices ensuring channel scalability stability and readiness for future capabilities.

CrossFunctional Leadership & Influence

• Drive deep integration with Digital Product Analytics Creative and enterprise partners to align channel roadmaps shared KPIs and prioritization.

• Collaborate closely with Product teams on platform requirements timelines joint presentations and enterprisewide capability evolution.

• Manage relationships with vendors agencies and partners to enhance program performance and accelerate innovation.

Team Leadership & Organizational Development

• Lead mentor and inspire a highperforming team of Email and SMS practitioners.

• Foster a culture of innovation datadriven thinking creativity and operational excellence.

• Provide strategic guidance to leadership and staff regarding channel strategy analytics operations and technical activation.

Operational Excellence & Governance

• Establish and enforce policies procedures and governance frameworks that drive operational efficiency compliance stability and scalability.

• Proactively identify risks troubleshoot issues and strengthen longterm channel infrastructure.

• Ensure budget adherence consistent execution and alignment with enterprise standards.

Job Requirements:

• Bachelors degree and 8 years of Email/SMS channel management experience.

• Extensive expertise in:

  • Email/SMS deliverability list health compliance and regulatory standards

  • Segmentation lifecycle marketing and journeybased activation

  • KPI development performance analytics and optimization

  • Salesforce Marketing Cloud (or similar enterpriselevel ESP/CRM)

• Demonstrated success managing large budgets and driving revenue at scale.

• Proven ability to lead and develop highperforming datadriven marketing teams.

• Strong communicator capable of translating complex technical and marketing concepts for executives and partners.

• Ability to influence enterprise priorities align crossfunctional teams and drive shared roadmaps.

Preferred

• Advanced degree.

• Nonprofit or direct response fundraising experience.

• Experience guiding technical teams on activation patterns and platform configuration.

Work Location

This position is based at ALSACs National Executive Office in Memphis TN and is eligible for a hybrid work schedule.

Benefits & Perks

The following Benefits & Perks apply to Full-Time Roles Only.

Were dedicated to ensuring children and their families have every opportunity to enjoy lifes special moments. Were also committed to giving our staff excellent benefits so they can do the same.

• Core Medical Coverage: (low cost low deductible Medical Dental and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race color religion sex national origin age sexual orientation gender identity transgender status disability veteran status genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.